Just One Tip from Your Podcast Performance Coach
Business:Marketing
You want action? You better ask for action. And you better ask right! I'm talking about the keys to dropping an effective call to action in your podcast.
You know, it's surprising how often I come across podcasters who either skip or mess up the call to action in their shows. So, let's fix that!
I've talked about the importance of the Call to Action before but today, I'm arming you with the tools you need to make your CTAs more effective. There are three critical components to include in every CTA: Why, What, and How.
First up is the "Why." Don't underestimate the power of this part. If you want your listeners to take action, you must tell them why. What's in it for them? Remember, it's not about you; it's about what benefits they'll get. If they understand the value they'll gain, they're more likely to act.
Next comes the "What." Never assume your audience knows what action to take. Be crystal clear about the specific action you want them to perform – whether it's visiting your website, subscribing, downloading, or anything else.
And finally, we have the "How." This is about going the extra mile to explain precisely how to take that action. A simple "download" won't cut it. Be detailed and make sure they know the exact steps to follow. When you provide clarity, your listeners will feel taken care of, and that's what we all want, right?
Now, here's a little secret: your call to action isn't always about sales. Sure, it could be, but it doesn't have to be every time. Match your CTA to the content of your episode, and you'll see better results. Context is key!
When you listen to this episode, pay attention to how seamlessly I weave my CTAs into the conversation. They are relevant to what I'm discussing, making them feel like natural next steps for you, the listener. No pushiness, no awkwardness – just logical next moves.
So, here's your challenge: incorporate CTAs where they make sense in your episodes. Tell your audience why they should act, what action to take, and exactly how to take that acton. I guarantee you'll see way more action!
Speaking of action, a recent client praised me for being the only podcast coach who offered actionable advice during a free coaching call. He loved that I was all about action. If you love action too, and you're ready to elevate your podcast, visit podcastperformancecoach.com and click the big orange button to book your free 15-minute coaching call with me.
And, don't forget to check out those two other episodes on powerful CTA's.
Here are the links I promised.
Click here:
Episode 102 and Episode 39
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206 Is a Podcast Award Nomination a Sign of Success?
205 Podcast Script Tips: How to Improve Your Delivery and Performance
204 Bored with Podcasting? Here's How to Tell if It's Time to Quit Your Podcast
203 Google Podcasts is Dead. Here's What Podcasters Need to Do to Get on YouTube Music Now
202 What's the Most Powerful Way to Start a Podcast Interview?
201 5 Ways to Pivot Your Podcast for a Better Return on Your Investment
200 What Are Successful Podcasters Doing to Win at Podcasting
199 Unlocking Podcast ROI: The Power of Dynamic Ads
198 Is Your Podcast Making Listeners Cringe? Learn to Banish Mouth Noise Now!
197 How to Tap Into the Power of Storytelling in Your Podcast
196 How to Benefit the Most from Podcast Guest Exchanges
195 Your Podcast's Critical First Impression (and How to Nail It)
194 5 Mistakes Podcasters Make with Their Microphone (and How to Fix Them)
193 5 Content Hacks So You Never Run Out of Podcast Episode Topics
192 How to Make Your Content More Relatable for Your Listener with One Simple Phrase
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