Estate of Mind — The Art of Selling Luxury Real Estate
Business:Marketing
What C3 Stands For and John’s Marketing Vehicles:
C3 stands for Character, Culture, and Commitment, which are the three things John Simmons and his partner, Jesse Laner, focus on. What makes C3 different from other agencies — and one of the reasons why John is able to so effectively get his company’s message out in a competitive environment — is the trust that he and his partner have earned throughout the Northern Colorado area.
What to Keep Doing as a Real Estate Professional:
When John used to teach, he had what he called a “Wheel of Fortune” that he would incorporate into his lessons. Within the real estate industry, he uses it to identify how much time real estate professionals have and what their priorities are. John then creates an action plan according to the time these real estate professionals can allot for income-generating activities, and suggests this approach should be consistently implemented in order to maximize output.
“What are you handing out that’s of value to these buyers and sellers walking into your open houses?” John asks. In response, he teaches his team that, in order to stand out amongst potential clients, they need to always provide those potential clients with valuable content.
Topics Covered and Questions You’ll Uncover During this Episode:
Resources Mentioned Within Episode:
Luxury Branded Residences
The Realities of Working in a Balanced Market
Navigating the Challenges of Operating in a Sellers Market
2023 Luxury Real Estate Market Review
How Lifestyle Shapes Purchase Decisions in Luxury Real Estate
From Challenge to Closing: Strategies for Hard-to-Sell Luxury Homes
Holiday Season in the Real Estate Industry: Insights and Strategies for Success
Digital Advancements in Luxury Real Estate: Past, Present, Future
Creative Ideas for Client Gift-Giving and Appreciation in Luxury Real Estate
The Importance of Networking Outside of Your Market Area for Luxury Real Estate Success
Types of Home Inspections: Key Factors for Success in Luxury Real Estate Transactions
Breaking into the Luxury Home Market: Strategies and Tips for New and Established Agents
The Importance of Luxury Outdoor Space in Today's Luxury Real Estate Market
The Art of Pricing Luxury Properties
Design Trends That Will Impact the Luxury Home Market in 2023
How to Properly Qualify Buyer Prospects in Luxury Real Estate
How to Find Opportunities in a Changing Luxury Real Estate Market
Marketing Blueprint Series: Valuable Resources for Luxury Professionals with Jamie Huggins
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 2) with Tanya Starkel
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 1) with Tami Simms
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