Leadership Today - Practical Tips For Leaders
Business:Management
Summary
In this episode we explore how to create customer value in our roles and why it matters.
Transcript
Welcome to episode 134 of the Leadership Today podcast where each week we bring research to life in your leadership. This week we explore how to create customer value in our roles and why it matters.
Creating customer value is central for any successful organisation. If we aren’t creating value for our customers, we are bound to fail. Customer value is also at the core of improvement methodologies such as Lean. At its heart, Lean is a set of improvement methodologies that puts customers and our people at the centre. It is focused on delivering value to customers in the most efficient and effective way possible, using fewer resources and producing less waste. Lean pursues perfection - until we have reached perfection, we can always do better. It also recognises that engaged and motivated people are essential for delivering great outcomes. By relentlessly removing waste and increasing value, we can deliver even better results for our customers. Furthermore, we can achieve this in a way that looks after our people.
Sometimes people struggle to identify their customer or customers. A simple way to do this is to ask - Who uses what we produce? While those people may not be called ‘customers’ within or by your organisation, they are your customers from a value-creation perspective.
In order to create and increase value for our customers, we need to understand what they value. Rather than guessing at their needs, it’s often simplest to have a discussion with them.
We could include open questions like:
Importantly the conversation needs to focus on them, not just on our product or service. Such open conversations can often highlight new opportunities to add value.
So this week, spend some time getting to know your customers and their needs better, then focus on ways to increase the value you offer them.
Interview - Alexa Chilcutt - Executive Communication and Public Speaking
Episode 220 - How To Bend The Rules With Integrity
Episode 219 - How To Appear Less Nervous in Meetings and Interviews
Episode 218 - How To Boost First Impressions on Zoom
Episode 217 - How to Be More Real on Video Calls
Episode 216 - How To Lead Through a Crisis
Episode 215 - How To Be More Courageous
Episode 214 - How To Negotiate Effectively
Episode 213 - How To Build a Great Career
Episode 212 - How to Drive for Results
Episode 211 - How To Maintain Composure Under Pressure
Episode 210 - How To Use Artificial Intelligence at Work
Episode 209 - How To Transition Into a New Role
Episode 208 - How To Handle Sensitive Issues at Work
Episode 207 - How To Lead a Multigenerational Team
Episode 206 - How To Deal With a Persistently Negative Team Member
Interview - Juliette Powell - The AI Dilemma
Episode 205 - How To Develop a Leadership Succession Plan
Episode 204 - How To Lead a Team Through Grief
Episode 203 - How To Stay Optimistic
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars