❔"I was talking to a colleague of mine in the marketing department, and we had a question for you: could the customer experience that our company delivers be used as a brand differentiator? If so, what would you recommend?"❔
Shoutout to all the Chief Marketing Officers and Marketing Leaders who have been "gifted" the role of leading Customer Experience. Our host, Jeannie Walters, knows a lot of marketing leaders are looking for ways to lead CX and get those marketing benefits, like brand differentiation. In this episode, Jeannie talks about using CX as a brand differentiator and the astounding results that can come from making CX a focus. Studies show brands that focus on customer experience throughout the customer journey are more successful than brands that don't. Tune in for more!
Resources Mentioned:
Customer Journey Mapping Workbook -- bit.ly/cjmworkbook
Experience Investigators Learning Center -- experienceinvestigators.com
Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)
CX Pulse Check - June 2024
Setting Clear and Actionable Customer Experience Goals
Sharing Feedback with Everyone
Gaining Frontline Buy-In
CX Pulse Check - April/May 2024
Elevating the Event Venue Experience
Strategically Addressing Low-Volume Customer Concerns
Customer-Facing Employees and CX Buy-In
Must-Haves for Successful CX Programs
CX Pulse Check - March 2024
Balancing Policy with Personalized Experiences
When Loyalty Programs Go Wrong
Those Needy Customers!!
CX Pulse Check - February 2024
How Much Data Is Too Much?
Navigating Customer Expectations: Strategies to Weather the Storm and Excel in CX
Right and Wrong Ways to Use AI in CX
CX Pulse Check - January 2024
How Do You Balance Innovation and Simplicity?
What Influences All Leaders To Care About Customer Experience?
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