#780 Many creators and entrepreneurs play it safe. Here's the thing, though. That's actually a dangerous mindset to have if you want to see your brand grow. So how do you take the kinds of risks that lead to massive rewards? For the last year, we've all been talking about the incredible 10x is Easier than 2x by Dan Sullivan and Dr. Benjamin Hardy. I've also been applying this perspective to SPI and Deep Pocket Monster, my Pokémon YouTube channel, and the results have been game-changing! So what are the key principles that have stuck with me after reading this book? How do you leverage and set ambitious goals to 10x your growth? When does it make sense to focus on incremental improvements instead? I cover all of this in today's deep dive into one of the most influential books of the last few years. Show notes and more at SmartPassiveIncome.com/session780.
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SPI 784: Find Your Champions
SPI 783: How Kevin Espiritu Converted His Backyard into an 8-Figure Gardening Empire
SPI 782: A Wild Situation at Lunch
SPI 781: The Future of VOICE Content in the Age of AI with Mike and Izabela from Music Radio Creative
SPI 779: Building a Brand that Other Brands Want to Work With — with Justin Moore
SPI 778: Inside a Pat Flynn Coaching Call with Cassie Shawcross
SPI 777: Making More Sales and Talking Funnels with Ben Harris from ClickFunnels
SPI 776: The Perfect Bonus Sandwich
SPI 775: What You Need to Know Before Creating Software For Your Audience
SPI 774: If I Had $1000 and Started Over...
SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards
SPI 772: My Next Software Build Starts Here (Follow Along)
SPI 771: How to Consistently Create Videos to Grow Your Business with Caleb Wojcik
SPI 770: So You Just Hired Someone? What's Next?
SPI 769: New Job, New You with Barrett Brooks
SPI 768: Ditch the D Word—"Discounts"
SPI 767: The Honest YouTube Journey with Aprilynne Alter
SPI 766: How to Monetize Your Niche Podcast with Lauren Popish
SPI 765: The Path to Success without Burnout with Cal Newport
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