Great client service is the bedrock of great marketing. It's the core of the snowball of referrals, reviews, and happily returning clients.
Legal marketing specialist Jordan Ostroff of LegalEase Marketing and Jordan Law Fl joins us today to connect the dots between our marketing strategies and our client service standards. When we understand what our clients' actual goals are - moving the needle on a divorce, a recovery, or a lawsuit - we can combine that goal with our empathy and understanding to better market our services, with a focus on solutions.
We discuss how lawyers should approach using case examples and testimonials in marketing, and how your marketing can and will attract certain kinds of clients - it's up to you to craft the right brand to attract the right clients, and portray it consistently, both externally and internally.
Find Jordan on LinkedIn here: https://www.linkedin.com/in/jordan-ostroff
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Spring Break! Plus, a Practical Guide to Come in Season 3...
S2 E13. Answering Our Show's Big Question
S2 E12. Recovering From Service Mistakes
S2 E11. Making Service Improvements
S2 E10. Maintaining Your Service Consistency
S2 E9. Setting Your Delivery Standards
S2 E8. Your People: Hiring, Training, and Managing
Service Delivery in the New Experience Economy w/ Joe Pine
S2 E7. Defining the Five Star Experience
S2 E6. Avoiding Red Herrings
S2 E5. Managing the Forest
Creating Frictionless Payment Experiences w/ Ben Brideaux - Live From Clio Cloud Con
S2 E4. What's Your Needle?
The Top 6 Factors Clients Use When Hiring a Firm w/ Nika Kabiri - Live From Clio Cloud Con
S2 E3: Your Firm's MISSION
Parsing Client Service vs. Experience w/ Jack Newton - Live From Clio Cloud Con
Live From Clio Cloud Con: 2022 Legal Trends Report w/ Joshua Lenon
S2 E2: Your Firm's VALUES
S2 E1: Your Firm's VISION
S2 E0: Five Star Bootcamp - The Five Star Method and What Service ISN'T
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