RetailCraft - digital retail, ecommerce and brands - Retail Podcast
Business:Management
Two fresh angles that speak to the developments in multichannel retail - changes in formats, product, audience engagement and business models.
Our first guest, Charlotte Fairbairn, talks us through the model of MyWardrobeHQ, the luxury-rental-subscription-white-label genre-defying multi-hyphenate business that's carving a new path for fashion brands in the re-commerce, circular economy.
We learn from Charlotte some of the operational and business challenges they've overcome in their journey, as well as some choice insights on what it takes to create circular commerce with your customer.
Janis Thomas of Look Fabulous Forever gives us a new look on cosmetics as she explains the brand's genesis, founded for the specific needs of older skins. We hear how a start-from-scratch tale of needs analysis, product development and market creation started with the founder, along with how the business grows its base. Along the way we delve into Janis' career and learn that nothing's new in the world of subscription commerce (or rather, that she was pioneering approaches way before we were reporting on them!).
This recording is also a welcome to the studio to Georgia Scott, my co-host from Adobe. Georgia settled immediately into the studio and we'll do a 'behind the scenes' chat with Georgia over the summer, including perhaps that our first event partnership was over a decade ago at the British Embassy in Paris... Welcome Georgia to the series!
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Run time: 52 minutes
INFORMATION:
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MyWardrobeHQ: https://www.mywardrobehq.com/
Look Fabulous Forever: https://www.lookfabulousforever.com/
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Charlotte Fairbairn: https://www.linkedin.com/in/charlottelingmba/
Janis Thomas: https://www.linkedin.com/in/janisthomas/
Georgia Scott: https://www.linkedin.com/in/georgiajones1/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
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Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal ( www.instagram.com/ianjindal )
RetailCraft 49 - "Predicting the unpredictable" - in conversation with Radharaman Jha, VP Supply Chain at Flaconi
RetailCraft 48 - ”Activating a City” - in conversation with Juliet Scott-Croxford, President North America for Brompton Bicycle
RetailCraft 47 - ”3am Brew” - in conversation with Georgie Janion-Shaw, Founder, SISTIR
RetailCraft 46 - ”Really Different” - in conversation Kieron Smith, Digital Director of Blackwells, Waterstone and Wordery)
RetailCraft45 - ”Consumer moments” - in conversation with Ntola Obazee (Emma Bridgewater) and Raine Peak (New Look)
RetailCraft 44 - ”Find a fix for time” - in conversation with Paddy Earnshaw, Customer and Digital Director at B&Q
RetailCraft 43 - ”Marketing Machine” - In conversation with Tony Preedy, Managing Director at Fruugo.com, on the topic of globalised, localised commerce.
RetailCraft 42 - ”Details Matter” - retail and the arts - Ros Lawler and Zia Zareem-Slade
RetailCraft 41 - ”More of a Partner” - Molly Dobson of Currys Business
RetailCraft 39 - ”The Sneakerati” - Footasylum at NRF 2023
RetailCraft 38 - ”fits and shapes” - Hunkemöller at NRF 2023
RetailCraft 37 - ”three children in every garment” - Tern and Polarn O. Pyret
RetailCraft 36 - ”Discerning and Resourceful” - Jennifer North of Hobbycraft
RetailCraft 35 - ”Asset Management” - Ceanne Fernandes-Wong of Cocoon
RetailCraft 34 - ”Phenotype” - Andy Jayes of Fenwicks
RetailCraft 33 - ”The detail and the dream” - Camilla Henriksson of H&M
RetailCraft 32 - ”In the path of the customer” - Megan Maley of Zalando SE
RetailCraft 31 - ”Glass-box brands” - Provenance.org and Kingfisher PLC
RetailCraft 30 - ”Crisp in, Crisp out?” - Pepsico and Marks and Spencer
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