RetailCraft - digital retail, ecommerce and brands - Retail Podcast
Business:Management
Provenance provides a framework for retailers and brands to assess, monitor and communicate their sustainability, and this has progressed from a technology play (developing data and blockchain services) into "sustainability marketing technology". We go behind the scenes with Jessi Baker, the founder and CEO, and along the way discuss the challenges of implementation, how brands are adapting to and embracing transparency, and the direction of travel in making sustainably supply chains easy and relevant for the consumer. Jessi mentioned the phrase "glass-box brands", succinctly describing the radical transparency and scrutiny under which modern businesses now operate.
Sienne Veit is the Group Digital Product and Platform Director for Kingfisher PLC, owners of Screwfix, B&Q, Castorama and others in a £13bn turnover powerhouse in the "homes" and DIY sectors across Europe. Sienne tracks the idea of a "product" and how the aim is to "create joyful things" that increase not only increased sales but also enhance the experience of interacting with the brand, solving consumer problems. She repeats the concept when she describes how the combination of data science and engineering can 'make meaning and create joy' - surely a rallying cry for our times!
Join us in the studio for this informative, wide-ranging and clear discussion on key themes in modern retail: data, transparency, technology and the consumer's experience.
All of our podcasts now have a full transcript and notes available - check out the episode page on https://internetretailing.net/retailcraft-retail-podcasts/retailcraft-retail-podcasts
Run time: 54 minutes
INFORMATION:
Jessi Baker MBE: https://www.linkedin.com/in/jessibaker/
Sienne Veit: https://www.linkedin.com/in/sienneveit/
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Recorded and engineered at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
RetailCraft 49 - "Predicting the unpredictable" - in conversation with Radharaman Jha, VP Supply Chain at Flaconi
RetailCraft 48 - ”Activating a City” - in conversation with Juliet Scott-Croxford, President North America for Brompton Bicycle
RetailCraft 47 - ”3am Brew” - in conversation with Georgie Janion-Shaw, Founder, SISTIR
RetailCraft 46 - ”Really Different” - in conversation Kieron Smith, Digital Director of Blackwells, Waterstone and Wordery)
RetailCraft45 - ”Consumer moments” - in conversation with Ntola Obazee (Emma Bridgewater) and Raine Peak (New Look)
RetailCraft 44 - ”Find a fix for time” - in conversation with Paddy Earnshaw, Customer and Digital Director at B&Q
RetailCraft 43 - ”Marketing Machine” - In conversation with Tony Preedy, Managing Director at Fruugo.com, on the topic of globalised, localised commerce.
RetailCraft 42 - ”Details Matter” - retail and the arts - Ros Lawler and Zia Zareem-Slade
RetailCraft 41 - ”More of a Partner” - Molly Dobson of Currys Business
RetailCraft 40 - MyWardrobeHQ and Look Fabulous Forever
RetailCraft 39 - ”The Sneakerati” - Footasylum at NRF 2023
RetailCraft 38 - ”fits and shapes” - Hunkemöller at NRF 2023
RetailCraft 37 - ”three children in every garment” - Tern and Polarn O. Pyret
RetailCraft 36 - ”Discerning and Resourceful” - Jennifer North of Hobbycraft
RetailCraft 35 - ”Asset Management” - Ceanne Fernandes-Wong of Cocoon
RetailCraft 34 - ”Phenotype” - Andy Jayes of Fenwicks
RetailCraft 33 - ”The detail and the dream” - Camilla Henriksson of H&M
RetailCraft 32 - ”In the path of the customer” - Megan Maley of Zalando SE
RetailCraft 30 - ”Crisp in, Crisp out?” - Pepsico and Marks and Spencer
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