Suzie Yorke is a Board Member and Founder of Love Good Fats. Additionally, Suzie is a triathlete, 11-time Ironman finisher, yogi, marketing executive, mom of four, and a proud supporter of the LGBT community. Love Good Fats was born out of the pursuit to empower others to embrace a totally new way of eating. Suzie spent years cutting fat out of her diet, only to find that she felt worse than before. After a little research, she learned that sugar and carbs might actually be the culprit. She immediately shifted to a high-fat, low-carb diet and never felt better. Now, she's on a fierce mission to spread the word that fat is back and sugar is out.
Starting in 2017, Suzie led the launch and expansion of Love Good Fats to exceed $100 million in gross revenue in just over three years. She has received multiple awards, including the 2019 Mompreneur® Startup Award, 2019 WXN Top 100 BMO Entrepreneur Award, The Women of Inspiration 2021 Special Recognition Entrepreneur Award, and 2021 RevolutionHER Entrepreneur Role Model Award.
In this episode…Many people spend their grocery trips searching for the little green “fat-free” label. In an effort to live healthy, is cutting out fats really the best answer?
Suzie Yorke spent years avoiding butter, hamburgers, and eggs because of the high fat content. She spent her free time running Ironman races and triathlons, so it seemed natural to seek the best possible diet. But amid rising blood pressure and IBS flare-ups, her body gave her a clear warning sign — this is not working. Suzie discovered The Big Fat Surprise by Nina Teicholz and flipped to a high-fat, low-carb diet. When she realized the rest of the world needed this same diet, she decided, “Well, we don’t need another book. We need a product.” Thus, Love Good Fats was born.
In this episode of the Gooder Podcast, host Diana Fryc is joined by Suzie Yorke, Founder and Board Member of Love Good Fats, to discuss her journey to produce convenient snacks with healthy fats. Suzie talks about the early days of pitching the idea, finding investors, and how her previous experience with Frito Lay and Weight Watchers gave her the right knowledge to start Love Good Fats. Plus, Suzie opens up about why life on the autism spectrum doesn’t have to limit you.
The Importance of Having Accelerator Programs for Latino Entrepreneurs Featuring Junea Rocha, Brazi Bites
Finding Balance for Work-Life Harmony Featuring Zahira Marmar, Hrbvor
Empowering Underrepresented CPG Founders Featuring Katrina Tolentino, Naturally Network
Tips To Succeed in the Beverage Industry Featuring Becca Schepps, Mortal Ventures
The Importance of Ancient Grains and Wheat Featuring Brooke Lucy, Bluebird Grain Farms
Running a Successful Wellness Beverage Brand Featuring Angela Zeng, Karviva
How To Succeed in the Refrigerated Snacks Space Featuring Leigh Keith, Perfect Snacks
How to Successfully Run a For-Good, For-Profit Brand Featuring Suz Hernandez, MamaP
Fueling the Path To Feeling Better Featuring Tara Staten, Bulletproof
Intrapreneurship in the Veggies-As-Snacks Industry Featuring Katrina Borisjuk, Dirt Kitchen Snacks
Tips To Run a Healthy Social Venture Featuring Nina Tickaradze, NADI
The Changing World of Allergens Featuring Catherine Jaxon, Mission MightyMe
How To Run a Healthy Brand Featuring Sophia Maroon, Dress It Up Dressing
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Making a Difference With a Healthy Food Brand Featuring Richa Gupta, Good Food for Good
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The Sauce Queen’s Tips For Successfully Running a Business Featuring Maria Covarrubias, Cien Chiles
Building Beloved Brands No Matter the Category featuring Erika Cottrell, Harbor Wholesale
Enabling Healthy Living featuring Mae Steigler, Organifi
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