I'm a former Media Director with extensive TV buying experience. For optimial reach of messages, there's so many options to present your video besides linear (broadcast). Cable, Streaming, On-demand, Hulu, Advanced, OTT. Where does one start?
I discuss all of these options with my guest, Gary Newman, from TEGNA Media. Gary is an Advertising & Marketing Specialist handling agencies and advertisers looking for consultation on local and regional campaigns. Prior to joining TEGNA he spent two years in Philadelphia as an Account Executive for CBS Television where he sold the CBS owned and operated CBS and CW duopoly. At TEGNA his primary focus is on their OTT product Premion.
And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories. I am also an accomplished Media Buyer with my firm NuSpark Media
Unraveling TV Advertising Measurement, and a New Idea to Drive TV Leads.
AI Workflows for B2B Lead Generation
ROI Recapture Strategies and Site Visit Data Tracking
Optimizing the sales funnel from clue to close
The Power of Social Proof: How Video Testimonials Can Boost Your Sales
Compelling, shocking, video creation that works
Account-Based Marketing & B2B Strategy Discussion
A discussion on email messages that engage and sell
Finding Clues That Your Prospects Have Needs with Lead Magnets
A Recap of the new book: The Revenue Zone, with Tom Burton
Conversion Rate Optimization. The Strategy. The Keys.
Optimizing Your Message; Generate More Leads
The strategic and technical side of cold email deployment for outbound marketing
A Podcast about Marketing Podcasts. How and Why
The Importance of Data Management in Revenue Growth
A Discussion about Revenue Ops, and how ths role contrbutes to business growth
Programmatic Display Advertising. Strategy-Tactics-Results
How the right words and messages drive increased conversions. Trust!
Your Revenue Growth Team. How Marketing & Sales Drive Revenue Together
The Importance of Customer Lifetime Value (CLV) metrics
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström