DMOU: Destination Marketing Organization University
Business:Management & Marketing
Twenty years ago, more professionals in the Travel Industry feared TripAdvisor than embraced it. In those early years, the fear of giving voice to bad reviews often obscured the opportunity that the platform offered. Of course today, many DMO pros realize the power of partnership with the iconic company. On this edition of DMOU, we catch up with our friend Steve Paganelli, CDME and Trip Advisor's Head of Destination Marketing for the Americas. As we (hopefully) emerge from pandemic travel restrictions, Steve shares data from how consumers are planning for the future to ways smart marketers can partner with TripAdvisor to drive greater intent to travel to your destination.
143: Claude Molinari • Reclaiming Detroit's Narrative
142: Santiago Corrada • How Tampa Bay Provides an Alternative to Boycotts
141: Denny Edwards • Driving Destination Defining Development
140: Ed Tomasi • The Promise of Esports
139: Maura Gast • "If You Build a Place" Turns 15
138: Sarah Miller • Entering the NIL Arena
137: Mary Kay Wydra & Caroline Boland •Sister Cities Maximized
136: Sophia Hyder Hock • The Expansion of EDI to Embrace Social Inclusion
135: Scott McCrea • Engaging the Local Community
134: Leslie Miller • The PR Goldmine of Inviting ET to Lexington
133: Cheryl Kilday • Combining the Best of Both Worlds
132: Randy Fiveash • Reflections from Over 45 Years in the DMO World
131: Stacy Ritter • Welcoming in an Unwelcome Environment
130: Joshua Schamberger • Playing on the World Stage
129: Leah Chandler • The Renaissance of Puerto Rico’s Brand
128: Josiah Brown • Selling (Not Telling) Our Stories
127: Fred Dixon • The Chair’s Agenda
126: John Groh & Dave Herrell • The Story Behind Illinois’ 12-Year Battle to Pass Tourism Improvement District Legislation
125: Rick Antonson • The New Book and Rick’s Take on the Future of Destination Leadership
124: Brook Kaufman • The Eclipse, Running for Public Office and Stepping into a New Community
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