Marketing your way to new markets
In today’s episode, we are joined by Tim Young, a farm marketing expert, author, and founder of the Small Farm Nation Academy; an online resource that teaches farmers the marketing skills required to grow a profitable farming business.
The first question Tim asks his clients is:
Are you running a hobby, or are you running a business?
FARMING IS A BUSINESS.
A business needs customers. If you need customers….
YOU NEED MARKETING.
Farmers need to be clear that they are running a business, not just a farm.
80% of your business success is marketing.
You need to have the skills to be an effective marketer.
Here are the Top 3 Methods:
It is critical to maintain consistency in Branding. Repetition makes people associate the Brand with the product.
Build the habit of highlighting the BENEFITS of your products/services rather than the features.
Great brands introduce their values into a simple benefit-oriented tagline that resonates with people.
Keep in mind that if consumers do not remember you, they are not going to choose your product.
As mentioned, farming is a business that requires market exposure like all other businesses.
STEP UP from being a TECHNICAL FARMER and become a FARMING BUSINESS OWNER.
What do you stand for? Show them what your decisions are and why.
Transparency has a huge influence in brand awareness.
Cultivate a dialogue with your customers to create a two-way discussion.
With the help of consumer reviews, you create products that are high MARGIN for you and high VALUE for them.
Many Thanks to Tim Young, founder of Small Farm Nation Academy.
www.smallfarmnation.com / www.smallfarmnationacademy.com
See you all in the next episode!
Episode 142 - The Gap And The Gain
Episode 141 - You Are Not Your Bank Balance
Episode 140 – Leadership lessons with Jim Gall - CEO RB Sellars
Episode 139 - How Does The Stress Of Farming Impact Our Mental Well-Being
Episode 138 - From Rock-Bottom to Sustained Success
Episode 137 - It Is Our BUSINESS MODEL That Can Set Us Free
Episode 136 - Is It My Money Mindset Holding Me Back
Episode 135 - What It Takes To Achieve Greatness - Lessons From A World Champion
Episode 134 - What Is My Purpose In Life?
Episode 133 - Making a farm completely professional, Sam & Carla Armytage
Episode 132 - FOA Members Success Story - Martin & Hayley Grosser
Episode 131 - The Missing Link in Life - Your Breath
Episode 130 - Red Meat Price Collapse - what the hell happened?!
Episode 129 - Beating farm suicide and lifting rural communities – the Active Farmers Story
Episode 128 - Perhaps Being TOUGH Isn’t It
Episode 127 - Succession or just good business?
Episode 126 – Another great Human of Agriculture, Oli Le Lievre
Episode 125 – What’s Going On In Our World?
Episode 124 - What does it take to SCALE?
Episode 123 - Life Lessons from Aussie Icon Trevor Hendy
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