DMOU: Destination Marketing Organization University
Business:Management & Marketing
In our last Z-News Commentary, we opined that the traditional structure for community marketing and development was passe. Indeed, Gary Sherwin has been experimenting with a more logical structure for years in Newport Beach. In this edition of DMOU, Gary shares the genesis story of Newport Beach & Company, an organizational structure that may be the new model for communities across North America in the post-COVID world. He also discusses his view that DMO Sales may be more important now than ever before...and reveals a Bonus Round answer about his youth in Hollywood that you'll love.
Want a visual as Gary walks through the Org Structure? Click HERE. And, if you want to really want to head down the rabbit hole, click HERE for one of the most impressive Business Plans we've ever seen.
142: Santiago Corrada • How Tampa Bay Provides an Alternative to Boycotts
141: Denny Edwards • Driving Destination Defining Development
140: Ed Tomasi • The Promise of Esports
139: Maura Gast • "If You Build a Place" Turns 15
138: Sarah Miller • Entering the NIL Arena
137: Mary Kay Wydra & Caroline Boland •Sister Cities Maximized
136: Sophia Hyder Hock • The Expansion of EDI to Embrace Social Inclusion
135: Scott McCrea • Engaging the Local Community
134: Leslie Miller • The PR Goldmine of Inviting ET to Lexington
133: Cheryl Kilday • Combining the Best of Both Worlds
132: Randy Fiveash • Reflections from Over 45 Years in the DMO World
131: Stacy Ritter • Welcoming in an Unwelcome Environment
130: Joshua Schamberger • Playing on the World Stage
129: Leah Chandler • The Renaissance of Puerto Rico’s Brand
128: Josiah Brown • Selling (Not Telling) Our Stories
127: Fred Dixon • The Chair’s Agenda
126: John Groh & Dave Herrell • The Story Behind Illinois’ 12-Year Battle to Pass Tourism Improvement District Legislation
125: Rick Antonson • The New Book and Rick’s Take on the Future of Destination Leadership
124: Brook Kaufman • The Eclipse, Running for Public Office and Stepping into a New Community
123: Sherrif Karamat • On How DMOs are Missing the AI Opportunity
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