Hey Foodies, in this ground-breaking episode, we explore the first animal-free dairy milk brand, Bored Cow, a visionary plant-based milk brand that's redefining the dairy landscape. Hey Founders, join us as we explore the sales, marketing, and hiring strategies driving Tomorrow Farms Bored Cow brand and their quest to future-proof food for the generations to come.
The Creative Vision: Cows Pursuing Passions Bored Cow's creative process revolves around envisioning what cows might choose to do if they weren't producing milk for humans. This imaginative approach forms the foundation of their brand universe, where each flavor represents a different cow with its unique personality and passion.
Next-Generation Branding We delve into the significance of crafting a brand that resonates with the evolving consumer landscape. Bored Cow believes that traditional CPG companies can't communicate with tomorrow's consumers the way next-generation brands can. Their mission is to future-proof food by harnessing the most innovative food technology available.
Revolutionizing Plant-Based Milk Bored Cow introduces a game-changing concept - plant-based milk built around fermentation-derived milk protein. We take a quick scientific journey, where DNA sequences of cow's milk are fed to yeast and micro-flora, resulting in whey protein identical to that of cow's milk. A bold ingredient list comparison highlights the unnecessary components found in traditional cow's milk.
Scaling Success: The Rise of Bored Cow With a global footprint of 1,200 stores and exciting new SKU developments on the horizon, Bored Cow has become a true trailblazer in the animal-free dairy realm. Their vision to reinvent beloved foods using groundbreaking food technology is driving their expansion and impact.
Navigating Challenges and Solutions The challenge of communicating the concept of animal-free dairy milk to consumers is met head-on by Bored Cow. We explore how the power of storytelling influences people's perception of their innovative product. From category awareness through recipe communities to impactful collaborations, Bored Cow engages consumers at the top of the funnel.
The Collaborative Approach Affiliates, influencers, and brand ambassadors play a pivotal role in Bored Cow's journey. We uncover how these collaborations amplify their message and foster a community of advocates for animal-free dairy.
Join us for an inspiring conversation with Bored Cow, where we uncover the incredible innovation, creativity, and determination propelling their mission to revolutionize the dairy landscape and inspire a food-conscious future.
Season 3, Episode 50:
Tomorrow Farms:
Connect with Ben
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Decadent and Creamy! The Italian Gelato and Frozen Dessert Bar: Popbar, with Reuben BenJehuda, CEO
The Farmer Foodie with Ali Elliott, Founder and CEO
Personal Branding with Chef Chris Spear, Founder, Perfect Little Bites
Turning Problems into Candy with Amy Keller, CEO and Co-Founder, Climate Candy
Agritourism on The Family Farm with Michael Holtzman, CEO PPF Worldwide
Elevating Smash Burgers with Jesse Konig, Co-Founder & Professor of Swizzology at Swizzler
Deliciously Instagramable: How To Create A Brand Ambassador Program with Annie Slabotsky, GoNanas Co-Founder
Blending Flavors, Cultures & Sustainability with Crossover Quality Meats CEO, Michelle Adelman
Live from Natural Products Expo East with Filip Keuppens, Pickle Juice and Matt Kovacs, Blaze PR.
Noble Made Nutrition: A Conversation with The New Primal CEO, Jason Burke
Fripper’s Hot Dogs with Colin Miles, CEO
Jamming from Iceland with Gardar Stefansson, CEO and Co-Founder of Good Good Foods, the #1 Fastest Growing (No Sugar Added ) Jam and Jelly Brand in America!
The Good Mood Food with Christine Keller, CEO, Moodify
Discover the Ready to Drink Wheatgrass Superfood Beverage, with Brian Hill, CEO and Founder of Maka
America’s Best Fried Chicken Chain You Have Never Heard Of! with Dan Shapiro, CEO, Krispy Krunchy Food
Fresh and Flakey Mediterranean Cuisine with Ariana Tolka, CEO and Co-Founder of Balkan Bites
Fueling Growth and Retail Success: Brion Cimino, Chief Retail Officer, Redbud Brands
Finding Your Inner Master Chef with Chef Jason McKinney, CEO, Truffle Shuffle
The Carbliss Cocktail Revolution: The Power of Focus and Zero-Carbs! with Adam Kroener, CEO and Co-Founder.
Create your
podcast in
minutes
It is Free
50 Tastes Of Gray
Gastropod
The Recipe with Kenji and Deb
Black Beauty
The War of the Worlds
Walk-In Talk Podcast
Be My Guest with Ina Garten