GRIT: The Real Estate Growth Mindset
Business
Brandon Hedges got into real estate by accident. He was in between a job and starting law school when a close friend convinced him to try selling real estate. He agreed thinking that he could pay his way through law school and make a little money while doing it.
Three and a half years later, he graduated from law school, worked in a law firm for a while and realized it was a lot more fun working in real estate and building the business. At that time, the industry was rapidly expanding and changing. And real estate was becoming more professional in a way that people were looking at it as a business entity.
Brandon, along with his friend, formed a real estate team and built their business around first time homebuyers. As they were trying to get established and grow their network, they realized that there was an opportunity to do the same thing using the internet and online tools. That’s when they decided to build websites to promote themselves and build their own IDX platform.
In 2014, they were looking for a provider for their real estate websites, who had a vision for the future, continuously innovating, and was someone they could partner with. That’s when they met the CEO of Sierra Interactive. Over the course of several years, they’ve developed a strong business relationship which eventually led to Brandon working at Sierra Interactive full time.
Today, Brandon Hedges is the COO of Sierra Interactive, a complete real estate technology platform, purpose-built to help agents, teams, and brokerages close more deals. Brandon works to oversee the company’s strategies, operations, and metrics.
Top Takeaways:
05:06 How Brandon evolved from selling real estate to working for a tech company that provides real estate tools to real estate agents.
11:04 How Brandon found Sierra Interactive
18:37 What sets Sierra Interactive apart from the competition
21:01 Who is Sierra Interactive’s ideal customer
22:43 The pain points that Sierra Interactive are facing right now
23:56 Why companies should focus their time and energy into coaching their people.
25:19 Why leaders should re-evaluate themselves on the job each year
30:25 What does the future look like for traditional brokerages?
31:34 Brandon’s one piece of advice to Real Estate Agents
32:52 The value of embracing the data
To get a hold of Brandon and to know more about Sierra Interactive, go to
www.sierrainteractive.com
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Episode 135: Why Quitting After a Market Crash Isn’t the Answer - With Ieasha Larkpor
EPISODE 134: Scaling Up With Beth Matthews: Four Offices, 40 Agents, and Countless Lessons
Episode 133: Automate and Achieve: Melanie Meier on Streamlining Real Estate Processes
Episode 132: Unlocking Success in Canadian Real Estate: Insights and Strategies with Kory Prince
Episode 131: Structuring Success: Systematic Approaches in Real Estate with Josh and Dani Hampton
Episode 130: Micheal St. Jean Shares The Key to Real Estate Success: Recruiting, Training, and Technology
Episode 129: Scaling Success in Real Estate: The Path to a Billion with Brett Jennings and Beth Lazar
Episode 128: Revolutionizing Real Estate: Unleashing the Power of Mindset and Client Experience with Zac Muir
Episode 127: How Leveraging Your Systems Can Double Your Business Every Year with Erin Catron and Heather Lens
Episode 126: The Next Evolution of the Traditional Brokerage with Winston Murray
Episode 125: Revolutionizing Rental Investing Through Technology with Johnny Wolff
Episode 124: Powerful Lessons From Surviving Cancer to Becoming an Elite Entrepreneur with Josh Cantwell
Episode 123: Building a Successful Team By Pouring Into People with Jake Rockwell
Episode 122: Using Technology to Get Back to the Human Side of Business with Justin Benson
Episode 121: Powering the Real Estate Industry Through Building Wealth with Brett Tanner
Episode 120: What it Takes to Become a Million-Dollar Listing Agent with James Harris
Episode 119: What it Means to be a Team-Centric Brokerage with Ron Rocz
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