In this episode we start by talking about the unpaid one-year media and marketing placement advert that was put out by Birmingham City Football Club and why it’s a problem.
For our 5 minutes, we explore marketing to over 60’s. What campaigns we have seen, the segmentation of the audience and what needs to change.
Research by Lloyds Banking has shown that although people over 65 make up 17.7% of the population they only feature in 6.2% of advertising, however when they do feature in advertising and marketing the narrative follows the line of stereotypes.
'Indefensible' – Birmingham City FC slated for 12-month unpaid media and marketing placement
Position, which offers expenses only, will require candidates to 'work unsociable hours where applicable' and 'contribute to the creative process, turning ideas into practical content'. by John Harrington
https://www.campaignlive.co.uk/article/indefensible-%e2%80%93-birmingham-city-fc-slated-12-month-unpaid-media-marketing-placement/1725291?bulletin=campaign_breakfast_briefing
The Intern Uprising - This Is Uncomfortable https://podcasts.apple.com/us/podcast/the-intern-uprising/id1466681015?i=1000521640460
Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts
This Girl Can targeting older women https://www.prweek.com/article/1422548/sport-england-targets-older-women-new-phase-girl-campaign
‘Sex never gets old’: Vaginal dryness brand wins TfL ad diversity prize tackling ageism
Replens MD, an intimate moisturiser brand, has won £500,000 of advertising space across the Transport for London network, while Brompton Bicycle takes home second place.
https://www.marketingweek.com/sex-never-gets-old-tfl-diversity-prize/
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.
Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information Twitter: @Nextdoor_UK
Website: https://nextdoor.co.uk/
Follow us on Instagram @HYG5MPod
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
Communicating the Olympics Story with Scott Field
Accessible Social Media With Alexa Heinrich
Moving With the Tide - Comms Hero Live Episode
Influencers and Supply Chain and Cost of Living Comms
Rebecca‘s Best Bits of Season 2
Harriet’s Best Bits of Season 2
Sliding Doors with Sam Hodges and James MacLeod
Teaching The Next Generation of Industry with Dr Clea Bourne
Keeping It Local with Polly Cziok
Sue Anstiss -Telling the story of women’s sport
Tech for Good with Alice Skeats from Nextdoor
Document, rather than create and Alex Payne, The Room - building a marketing tech business
Switching Industries Later in Life and Different Ways We Communicate
Our Business is A People Business and Hopes & Dreams with Emma Gilmartin
When Brands Collaborate and The Business of Magazines
Oh the Glamorous and Music PR with Brenda Juliet
Black to Front on Channel 4 and flexible working for parents
Communicating supply issues and One Minute Briefs with Nick Entwistle
Is Ryan Reynolds a PR King? And Answer The Public
Getting leadership visibility right and creative leadership with Charles Day
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