During today's conversation, Dominica and I covered a lot of ground with a big focus on what it takes to successfully launch a CPG brand in the food industry. We explored recipe development, Co-Packing, distribution and brand management with Dominica emphasizing the importance of innovation and keeping up with the latest trends to create standout products. We also discussed the growing demand for plant-based products and the future in this particular space. It was a fast-paced and fun conversation with Dominica that I'm sure will provide some valuable insights into the world of CPG for you all.
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PLNT LIFE Brand Accelerators (founded in 2020 and located in Vancouver, BC) offers a range of services to help food based CPG businesses bring their ideas to life. With a passion for innovation, PLNT LIFE will work with you to find the most exciting ingredients, trends and innovation to help your brand launch or expand out into the world.
In addition to product development, PLNT LIFE also provides full service support including web & graphic design, social media management and product photography as well as finding the right co-packer, distributor and broker to help you achieve your business goals.
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Find Dominica & PLNT Life here:
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👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
130. A Conversation with Alice Grey - Founder and CEO of iHeart Fat Fudge Foods Inc.
129. A Conversation with Melinda Divers, CEO & Founder of Moonshine Mama’s Elixirs & Tonics
128. Mastering your COGS for Optimal Profitability with Dominica Bay of PLNT LIFE Brand Accelerators
127. Revolutionizing Gluten-Free Delicacies: A Candid Conversation with Chae and Jim Kim, Co-Founders of Earthling Foods
126. Year 1 in the books with Miki Talebi, Founder and CEO of oomé
125. CPG Distribution: Tips, Tales and Triumphs with Randy Sihota, Director of Nationwide Natural Foods
124. Creator Spotlight: A conversation with Doaa Jamal on CPG product photography
123. Funding mechanics and a technical build: Insights from Shawn Leggett, President & Founder of GroundUP Eco-Ventures
122. Unleashing the Power of PR for your CPG brand: Insights from BeCurious PR Founder Natasha Compton
120. Crafting a Product Market Fit with Mitch Cobb, Co-Founder and CEO of Libra Non-Alcoholic Beer
119. Overcoming Challenges and Achieving Wins: Insights from a CPG Co-founder, Austin Calladine - CMO at Sweet Nutrition
118. LIVE episode from the CHFA NOW conference feat. Lindsay O’Donnell, Founder and Marketing Director of Piquant Marketing
117. Navigating the High Seas of Food Production and Business Ownership with Brian Chin and Jade McConnell from Morgan’s Harbour
116. Growing a Business in the Health and Wellness Industry: Lessons from Pulp & Press GM Devin Powell
115. Closing the loop : Jennifer Henry, Founder & CEO of Perk.eco on the Future of Recycling and End-of-Life Solutions for Packaging in the CPG Industry
114. From Local Farms to the Canadian Shelves: A Conversation with Sheena Russell, Founder & CEO of Made with Local
113. Fueling Your Business with Healthy Habits: A Conversation with Yoggu! Founder and CEO Jade Herrmann
112. A hyper focused approach to Marketing & Ecommerce with Nima Sotoadeh - Founder & CEO at Broya
111. Bringing Back Heritage Chocolates & Leveraging Trade Marks with Crystal Westergard - Founder of Canadian Candy Nostalgia
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