Join me as I sit down with Mitch for an insightful discussion on his entrepreneurial journey in building Libra from scratch. We explored some thought-provoking questions such as the fundamental differences between being an entrepreneur versus considering oneself a business person, and why the skill of selling is often overlooked in formal education settings.
Mitch gave us plenty of insight into some of the challenges, triumphs and pivotal moments that have shaped Libra’s success, securing funding and staying true to one's vision.
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Libra, a division of Upstreet Craft Brewing (located in Charlottetown, PEI) is on a mission to provide a refreshing and balanced alternative in the beverage industry. Mitch and the team have created a range of non-alcoholic craft beers that offer the taste and experience of traditional craft brews without the alcohol. With a lineup that includes a Pale Ale, IPA, Pilsner, Stout, Cherry Sour and limited edition releases, Libra has garnered rave reviews and won two World Beer Awards. Available nationwide through online and in-store retailers, Libra allows their consumers to make mindful choices and find balance in their lives with their exceptional non-alcoholic craft beer options.
Use the promo code "LIBRA10" to get a one off 10% discount at the checkout.
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Find Libra here:
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130. A Conversation with Alice Grey - Founder and CEO of iHeart Fat Fudge Foods Inc.
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128. Mastering your COGS for Optimal Profitability with Dominica Bay of PLNT LIFE Brand Accelerators
127. Revolutionizing Gluten-Free Delicacies: A Candid Conversation with Chae and Jim Kim, Co-Founders of Earthling Foods
126. Year 1 in the books with Miki Talebi, Founder and CEO of oomé
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124. Creator Spotlight: A conversation with Doaa Jamal on CPG product photography
123. Funding mechanics and a technical build: Insights from Shawn Leggett, President & Founder of GroundUP Eco-Ventures
122. Unleashing the Power of PR for your CPG brand: Insights from BeCurious PR Founder Natasha Compton
121. Planting the Seeds for a Successful CPG Brand launch: Insights from Dominica Bay of PLNT LIFE Brand Accelerators
119. Overcoming Challenges and Achieving Wins: Insights from a CPG Co-founder, Austin Calladine - CMO at Sweet Nutrition
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