The Fractional C-Suite Retreat
Business:Marketing
Michael Carter is a Fractional CMO at yorCMO. He’s a lifelong marketer of technology products and services. Michael is a sought after conference speaker, published author. He sees how marketing has changed over the years and noticed that the c-suite level is slow to adapt to these changes. Michael sits down with host Joseph Frost to talk about marketing strategies and how other members of the c-suite can make their marketing direction better.
Takeaways
Quote of the Show:
3:16 The last 10 years of my career has been conferences. They cost an enormous amount of money. It was always very difficult to understand any kind of one-to-one out of what came out of that and you sent 12 sales guys and you buy some booth space and a sponsorship, and then, you know, $40,000 later, you're not sure what you got for your money or in some cases far more money than that.”
Links
Ways to Tune In
Leveraging Buyer Personas for Strategic Growth - Jim Kraus - Fractional C-Suite Retreat - Episode #63
Mastering Evolving Customer Expectations - Damian Kernahan - Fractional C-Suite Retreat - Episode #62
Leveraging AI and Overcoming the Founder's Conundrum- Nikhil Hunshikatti- Fractional C-Suite Retreat - Episode #61
Scaling Success: Strategic Marketing and Team Synergy - Jason Parker and Dave Blanchard- Fractional C-Suite Retreat - Episode #60
Navigating the AI Revolution in Marketing - Kim Jackson - Fractional C-Suite Retreat - Episode #59
The Future of Business Strategy - John Lund - Fractional C-Suite Retreat - Episode #58
Leading with Heart - Maura Kautsky - Fractional C-Suite Retreat - Episode #57
Creating Meaty Content - Wendy Lieber - Fractional C-Suite Retreat - Episode #56
The Six Truths of Marketing - Marguerite Yeo - Fractional C-Suite Retreat - Episode #55
Focusing On The Future Of Marketing - Ken Acer - Fractional C-Suite Retreat - Episode #54
Focusing on Retention - Nanda Grandison - Fractional C-Suite Retreat - Episode # 053
Working Hand in Glove - Aditi Karandikar - Fractional C-Suite Retreat - Episode # 052
Championing Client Experience - Chad Person - Fractional C-Suite Retreat - Episode #51
Riding The Waves Of Change - Julie Noonan - Fractional C-Suite Retreat - Episode #50
Foundations Of A Fractional Professional - Nancy Fox - Fractional C-Suite Retreat - Episode #49
Creating Meaningful Employee Relationships - Mark Ratafia - Fractional C-Suite Retreat - Episode #48
Finding Your Fractional Fit - Sean Dockery - Fractional C-Suite Retreat - Episode #47
Teaching The Students Of Sales - John Chapman - Fractional C-Suite Retreat - Episode #46
Writing Out Your Culture - Adi Klevit - Fractional C-Suite Retreat - Episode #45
Data-Driven Marketing - Stacy Kamigaki - Fractional C-Suite Retreat - Episode #44
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