Brand Voice is no longer just about the copy. It can be a sound. It can be music. In Home Depot’s case, it’s the Orange Theme. Listen into my conversation with Lisa Destafano VP of Brand Marketing and Creative as we discuss “the sound of doing”.
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Insurance Jingles...Why?
What Is Sonic Branding With Examples
Left Coast Airlines Ep. 123
(TRAILER) Left Coast Airlines Ep. 123
Sound In The Shopping Experience Ep. 122
Why Brands Need Sound Strategy Ep. 121
Sound Is... Ep. 120
POS; Retails’ Weakest Link Ep. 119
Sonic Branding For the Small Business Ep. 118
3D Audio; Following The Sound Ep. 117
Marketing Past COVID With Sound Ep. 116
Are Jingles Better Than Sonic Logos Ep. 115
What Does A Black T-Shirt Sound Like Ep. 114
The Sound Of Sadness Ep. 113
Episode 112- The Sound of a Nation (Part Two)
Episode 111- The Sound of a Nation (Part One)
Episode 110- Sound Aged Cheese (Part Two)
Episode 109- Sound Aged Cheese (Part One)
Episode 107- The Home Depot Song (Part One)
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