Sonic branding traditionally has been seen as a “big business thing”. I believe that the small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast.
This episode was a reboot from a previous article I wrote in 2022; Sonic Branding for the Small Business.
Thank you to Netflix, Mastercard, Visa, Intel and McDonalds for some great sonic logo examples. Thanks also to the Shane Company and Purple mattress for some fun sensorial commercial examples. And a very special thank you to Israel Kamakawiwo'ole for his absolutely perfect rendition of Somewhere Over the Rainbow.
For more information on the other sonic logos and sonic branding asset examples, please contact me at jeanna@dreamrproductions.com.
For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook.
For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I’ll hook you up with a discount code.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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(TRAILER) Left Coast Airlines Ep. 123
Sound In The Shopping Experience Ep. 122
Why Brands Need Sound Strategy Ep. 121
Sound Is... Ep. 120
POS; Retails’ Weakest Link Ep. 119
3D Audio; Following The Sound Ep. 117
Marketing Past COVID With Sound Ep. 116
Are Jingles Better Than Sonic Logos Ep. 115
What Does A Black T-Shirt Sound Like Ep. 114
The Sound Of Sadness Ep. 113
Episode 112- The Sound of a Nation (Part Two)
Episode 111- The Sound of a Nation (Part One)
Episode 110- Sound Aged Cheese (Part Two)
Episode 109- Sound Aged Cheese (Part One)
Episode 108- The Home Depot Song (Part Two)
Episode 107- The Home Depot Song (Part One)
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