PIMtalk® - The product marketing podcast
Business:Marketing
This episode was recorded live at PIMpoint 2019 in Malmö. We talk to Adán Hultgren, Head of Business Development at Sigma around how we can improve search for product information, including images and videos. We also discuss the applications of and optimization for voice-based search.
We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.
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Field Theory [Series 1]: How to land inriver successfully within your organisation - an introduction
59. Being new to PIM and how to grow and find your role
58. How to rank and sell on Amazon
57. Behind the scenes of PIMpoint Digital 2020
56. PIM and User Generated Content
55. PIM and 3D visualization, product configuration and augmented reality
54. How to justify a PIM investment as well as PIM benefits for the furniture industry
53. Best-of-Breed system architecture for marketing and product information
52. Ask Mathijs about E-commerce and the Benelux market
51. PIM, SEO, Content Marketing and B2B Influencers
50. PIM and luxury E-commerce with Tom Davis at Cartier
49. PIM, POS and Digital Signage from a vendor and a customer perspective
48. The digital customer meeting
47. Understanding the Amazon universe with Brian Beck
46. Open source vs SaaS and Best-of-breed vs Swiss Army Knife
45. The ROI of PIM with Mark Smith at Ventana Research
44. The move from tactical to strategic PIM
43. PIM and E-commerce integrations
42. FINFO - Speeding Time to Market and Content Effectiveness
41. Turning marketing outside-in to be a more customer centric company
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