The Fractional C-Suite Retreat
Business:Marketing
Greg McDonough is the Managing Partner at Blackburn Capital Advisors. He’s also the host of the podcast “The Impactful Leadership show”. He sits down with host Joseph Frost to talk about the importance of fractional professionals and how they can help companies grow and manage tasks.
Takeaways
Quote of the Show:
4:27 “The way I built trust with my clients is by identifying a very small initial project. It could be a financial analysis, it could be work on PPP. There's a handful of things that I sort of dive into initially that I scope, it's small, it's a handful of hours with a work , there's a value proposition at the end for the client. And we execute on that. And when I deliver it very quickly, it turns into another conversation around what other opportunities they're seeing or struggling with or things that are on their desks that they may want to take off their desks.”
Links
Ways to Tune In
Leveraging Buyer Personas for Strategic Growth - Jim Kraus - Fractional C-Suite Retreat - Episode #63
Mastering Evolving Customer Expectations - Damian Kernahan - Fractional C-Suite Retreat - Episode #62
Leveraging AI and Overcoming the Founder's Conundrum- Nikhil Hunshikatti- Fractional C-Suite Retreat - Episode #61
Scaling Success: Strategic Marketing and Team Synergy - Jason Parker and Dave Blanchard- Fractional C-Suite Retreat - Episode #60
Navigating the AI Revolution in Marketing - Kim Jackson - Fractional C-Suite Retreat - Episode #59
The Future of Business Strategy - John Lund - Fractional C-Suite Retreat - Episode #58
Leading with Heart - Maura Kautsky - Fractional C-Suite Retreat - Episode #57
Creating Meaty Content - Wendy Lieber - Fractional C-Suite Retreat - Episode #56
The Six Truths of Marketing - Marguerite Yeo - Fractional C-Suite Retreat - Episode #55
Focusing On The Future Of Marketing - Ken Acer - Fractional C-Suite Retreat - Episode #54
Focusing on Retention - Nanda Grandison - Fractional C-Suite Retreat - Episode # 053
Working Hand in Glove - Aditi Karandikar - Fractional C-Suite Retreat - Episode # 052
Championing Client Experience - Chad Person - Fractional C-Suite Retreat - Episode #51
Riding The Waves Of Change - Julie Noonan - Fractional C-Suite Retreat - Episode #50
Foundations Of A Fractional Professional - Nancy Fox - Fractional C-Suite Retreat - Episode #49
Creating Meaningful Employee Relationships - Mark Ratafia - Fractional C-Suite Retreat - Episode #48
Finding Your Fractional Fit - Sean Dockery - Fractional C-Suite Retreat - Episode #47
Teaching The Students Of Sales - John Chapman - Fractional C-Suite Retreat - Episode #46
Writing Out Your Culture - Adi Klevit - Fractional C-Suite Retreat - Episode #45
Data-Driven Marketing - Stacy Kamigaki - Fractional C-Suite Retreat - Episode #44
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