Have you ever thought about how many keynote speakers are actually introverts? Think about the distance on the stage from the audience - even when you have an engaging speaker who includes the audience. Then think about podcasting and the intimacy of podcasting. You are putting the show in your ears - you are listening to them in your car, your home, while walking the dog. You build a personal relationship with the host and their guest.
I’ve been a speaker at events. I see the pluses, but I’ve also seen how limited the opportunity for that 3-5 day effort returned. The biggest benefit is strengthening the relationship with the organization that invited me to speak to its members. Most of my speaking is to private professional organizations, so nothing is recorded and definitely not published. Adding these events to my portfolio of speaking can be problematic as I usually speak on proprietary topics specific to the audience. I’ve also spoken on behalf of my non-profit to large ballrooms, and conferences. It made a memorable event, but rarely outside that event led to much more than a few compliments. Even when the carrot to speak at the event was access to the list, the attendees were rarely decision makers, so they would read the subject, and typically, that was that.
Here is a recent post on this topic comparing the effectiveness of both options.
https://funnelmediagroupllc.com/speaking-gigs-vs-podcasting/
Final Checklist Before You Launch Your Podcast
Preventing Disasters and Snoozing During Your Hybrid Events
Putting Your Podcast Guest on the Map - Google Maps Ideas
Creating a Google My Business Profile for Your Show and Ideas on How To Use it
Adding Your Podcast to Google Workspace
Measuring Podcast Success: Reminder To Set-Up GA4
From Owner to Employee - When Mergers Align With Your Vision
Before You Commit to Creating a Podcast You May Want to Consider These Items
Programmatic Media Buying Has Changed Everything
What Is a Podcast Guest Management Firm?
We All Have Our Favorite Podcast Equipment - What Are Yours?
Tell Us: Why Might You Ask Your Guest For a Do-Over?
Funnel Feud! 3 Questions We Asked Podcast Teams
Podcast Editing Tips for Hosts, Guests, and Editors
Building Community Through Podcasting and Podchaser
Gifts for Podcasters - Playlists and Profiles
Slow Show Time is the Time to Review and Improve
Need to Move Your Podcast? Slow Down So You Don’t Botch Up Your Good Work
Why Be a Lone Ranger, When You Could Be Apart of a Family
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast