Welcome to another episode of Behind the Mic! I'm your host, Susan Finch. Today we're continuing our series on using Google's free tools to promote your podcast. In this episode, we'll discuss 7 ideas for leveraging your Google My Business profile to spread the word about your show. We'll cover creating posts when you publish new episodes, asking intriguing questions to prompt listens, making episode series, mentioning guests and their companies in posts, resharing posts on social media, highlighting meaningful guest quotes, and tips for posting frequency. Stay tuned to learn how to maximize your Google My Business profile and boost your podcast discoverability!
Key Points:
Final Checklist Before You Launch Your Podcast
Preventing Disasters and Snoozing During Your Hybrid Events
Putting Your Podcast Guest on the Map - Google Maps Ideas
Adding Your Podcast to Google Workspace
Measuring Podcast Success: Reminder To Set-Up GA4
Podcast Host vs Event Speaker - Which is the Best Option for You?
From Owner to Employee - When Mergers Align With Your Vision
Before You Commit to Creating a Podcast You May Want to Consider These Items
Programmatic Media Buying Has Changed Everything
What Is a Podcast Guest Management Firm?
We All Have Our Favorite Podcast Equipment - What Are Yours?
Tell Us: Why Might You Ask Your Guest For a Do-Over?
Funnel Feud! 3 Questions We Asked Podcast Teams
Podcast Editing Tips for Hosts, Guests, and Editors
Building Community Through Podcasting and Podchaser
Gifts for Podcasters - Playlists and Profiles
Slow Show Time is the Time to Review and Improve
Need to Move Your Podcast? Slow Down So You Don’t Botch Up Your Good Work
Why Be a Lone Ranger, When You Could Be Apart of a Family
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