Competition. One of the great pillars of our free-market culture. It drives us to be better – pushing us into new frontiers of innovation. And what better manifestation of this value than the fields and arenas around the country, full of sweaty athletes and tribal chants. However, none of this exists without the loyalty of the men and women in the stands. So what draws those crowds? On this episode, we’re sitting down with Kelley Marketing Professor Kim Donahue, who’s helping us discover how we can make fans of our organizations, not just customers or donors.
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Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make a better business decision.
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Ready to take your next step? Check out if a Kelley MBA is right for you: https://bit.ly/35aeAfZ
REWIND: How do you drive superior results by serving others? | Ep. 222
REWIND: Part 2 - How are brilliand careers made and unmade | Ep. 221
REWIND: Part 1 - How are brilliant careers made and unmade | Ep. 220
REWIND: How to successfully scale your business | Ep. 219
REWIND: Part 2 - How to break the habits holding you back from your next promotion | Ep. 218
REWIND: Part 1 - How to break the habits holding you back from your next promotion | Ep. 217
Part 3: Leading for and having personal joy | Ep. 216
Part 2: Dealing with the daily drama | Ep. 215
Part 1: Taking charge with care | Ep. 214
Building authentic relationships that lead to incredible opportunities | Ep. 213
Are we on the path to a recession? | Ep. 212
REWIND: So you finally started your company, now what? | Ep. 211
How this algorithm predicted the downfall of Enron | Ep. 210
REWIND: How to find an emotionally rewarding career | 209
How comfort will ruin your life | Ep. 208
How to fund your million dollar idea | Ep. 207
Why saying yes to opportunities matter | Ep. 206
How to successfully lead a diverse team | Ep. 205
How to prepare for working abroad | Ep. 204
Part Two: How to see humans more than just resources in an organization | Ep. 203
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