GRIT: The Real Estate Growth Mindset
Business
Upon getting his real estate license in 2000, Michael LaFido worked as a part-time agent and full-time high school health and physical education teacher. But with a growing family, he felt he was spreading himself too thin. So in 2010, he decided to go into real estate full time.
Several years later, Michael did some real estate coaching and consulting where he developed a product called “The Ultimate Listing Blueprint”. This product led him to meet a gentleman who coaches top luxury agents who are having difficulty competing in their marketplace.
He found that most agents who deal with luxury properties think that the only way they’d be able to compete is if they become one of the cheaper agents in their market - which he doesn’t agree with. This was when he made the shift to luxury listings on his home selling side and his coaching/consulting side as well.
Today, Michael is the Founder & CEO at Luxury Listing Specialist Designation(LUXE) where he helps brokers and agents improve their luxury marketing strategies to help sell more luxury homes. His methods are considered “The New Standard” for marketing luxury homes today.
Key Takeaways:
05:20 The 3 things agents can do to make more money
07:28 What is a luxury listing?
09:22 The 4 primary price points in most markets
10:20 How to make the switch to luxury listings?
21:25 What trends does Michael see in marketing versus what everyone else does?
21:46 What does “fresh eyes analysis” mean?
25:56 Michael’s vision for the market
30:29 What’s the best method of learning for Michael
36:01 How to have a great year for your business
37:18 Michael’s most important piece of advice
To get a hold of Michael LaFido, you may email him at michael@marketingluxurygroup.com.
You may also check his social media pages:
Instagram: https://www.instagram.com/luxurylistingspecialist
Facebook: https://www.facebook.com/lafido
Linkedin: https://www.linkedin.com/in/mikelafido/
Episode 136: How Speedy Offers Leverages Sisu for Streamlined Real Estate Operations
Episode 135: Why Quitting After a Market Crash Isn’t the Answer - With Ieasha Larkpor
EPISODE 134: Scaling Up With Beth Matthews: Four Offices, 40 Agents, and Countless Lessons
Episode 133: Automate and Achieve: Melanie Meier on Streamlining Real Estate Processes
Episode 132: Unlocking Success in Canadian Real Estate: Insights and Strategies with Kory Prince
Episode 131: Structuring Success: Systematic Approaches in Real Estate with Josh and Dani Hampton
Episode 130: Micheal St. Jean Shares The Key to Real Estate Success: Recruiting, Training, and Technology
Episode 129: Scaling Success in Real Estate: The Path to a Billion with Brett Jennings and Beth Lazar
Episode 128: Revolutionizing Real Estate: Unleashing the Power of Mindset and Client Experience with Zac Muir
Episode 127: How Leveraging Your Systems Can Double Your Business Every Year with Erin Catron and Heather Lens
Episode 126: The Next Evolution of the Traditional Brokerage with Winston Murray
Episode 125: Revolutionizing Rental Investing Through Technology with Johnny Wolff
Episode 124: Powerful Lessons From Surviving Cancer to Becoming an Elite Entrepreneur with Josh Cantwell
Episode 123: Building a Successful Team By Pouring Into People with Jake Rockwell
Episode 122: Using Technology to Get Back to the Human Side of Business with Justin Benson
Episode 121: Powering the Real Estate Industry Through Building Wealth with Brett Tanner
Episode 120: What it Takes to Become a Million-Dollar Listing Agent with James Harris
Episode 119: What it Means to be a Team-Centric Brokerage with Ron Rocz
Episode 118: Maximizing Your Potential And Gearing Up To Excel In Real Estate With Ryan O’Neill
Episode 117: From an Agent’s Assistant to a Successful Team Leader with Trey Willard
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