So, whether you're selling anything the objective is clear:
🤚 We need customers
🤚 We need new customers
🤚 We need to protect our existing customers
And
Yes, we haven’t forgotten the most crucial customer and the most cost to our business is our staff and teams that serve our customers every day.
🤚 We need to inspire our teams
This Friday at 11am sees the second instalment of this 3 part series in Retail Marketing where I’m joined with Richard Liverman, Strategy, Marketing, Sales Mentor
In this episode we will delve into:
The 7ps
📝Product
Buying for the customer?
Buying for you?
Buying for both
Assortment of products – good, better, best (range review)
📝Price
-You are the expert- know your market, your customer avatar
-When and how are you planning or do you plan to have a strategy around your price structure.
📝Place
-Omnichannel
-Website?
-Socials?
-Stores?
-Pop ups?
-Shop in Shop?
📝Promotion
-Marketing activities-old school marketing still works.
-Have a plan – stories – share them
📝Personnel
-Can they upsell/Cross selling to other departments/Link selling.
-Do they know the products/knowledge base
Training and development
📝Passion
-Bring your brand and store to life through interacting with customers.
-Energy on the shop floor what does this mean to each one of the team is it attainable and explainable can it be quantified.
-Commitment to every customer great after sales service the sales doesn’t finish at the till turn once off customers into loyal lifelong brand advocates.
📝Presentation (multi-sensory approach)
-Smell – The smell of fresh bread, Confectionary, Cosmetics, Lit candles
-Hearing – Music, instore radio, training / demo area, Silence
-Taste – Sampling, Hotel Chocolat, Sweet Treats Centre Parcs, free mint
-Sight - Look and feel of the store – how do we inspire
-Instore POS
-Barkers, hanging banners, floor graphics – the silent salesperson
-Wall displays, screens (JML), Coke Fridges, Supplier products, cosmetics
-Suppliers need you to succeed ask for support
-Shop in shop (Gap in Next)
The Evolving Role of HR in Business Growth
The Challenges Retailers are Facing this Year
How to embrace digital as a Retailer
The hidden Secrets of how Retailers operate
How Building Resilience can Influence your life
How to Retail in Multinationals to Investing in Start ups
Strong City centres need Strong Retailers
How your Store windows can make you money?
Creating Customer Experiences from the shopfloor
How to connect digitally with customers
How Retail systems can enhance your store experience
Marketing Your Retail Business ep3 ”Inspiring your customers and staff is for life not just for Christmas”
Marketing Your Retail Business Ep1”Building Your Marketing Strategies”
Retailing with Meaning ep 4 ”Sustainability and Ethics in Retail”
Retailing with Meaning Ep3 ”The People in Your Retail Business”
Retailing with Meaning Ep2 ”Shop Merchandising and Display”
Retailing with Meaning Ep1 Store Concepts
Leadership Growth series EP 5 Being Vulnerable through integrity and authenticity as a leader
Leadership Growth series Ep 4 Empathy and being values driven when Managing teams
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