On this episode I am joined on the Retail series with Karim Doukir also known as the Fresh Prince of Retail we discussed areas of Retail that are waiting to be potentialized on as there is now an even BIGGER appetite for bricks and mortar Retail then ever before.
Creating the shop floor experience starts with understanding the personality of a Retail stores shop floor this can be the energy that is felt by your customers through your team is it excitement, enthusiasm, positive can do attitude, compassion and empathy? Or is it feeling forced, robotic and scripted? How does a Retail business harness these emotional connection within a store team and with customers?
The brand is not a brand until it emotionally connects with customers so how are Retailers currently doing this?
Collaboration within departments in a retail store is key to driving efficiencies the trap that a lot of large chain retailers make is poor communication and collaboration across multi faceted departments internally. These departments to name a few may consist of Marketing, Buying, Visual Merchandising, Loss Prevention, HR and others which work in silos it impacts the Regional and Store Managers to a point that they become overloaded with tasks and deadlines from other departments many times crossing over one another. This creates stores that are so task focused the customer naturally then becomes the last priority as they chase to get things done.
So what can be done to counteract this and better manage situations like the one described?
Some strategies we discussed were setting an outline for peak trade within your Retail store that is a No Tasking time zone and reviewing operational tasks that best suits the needs of the customer by outside of trade. Ultimately the biggest contributor to the success of a Retail business comes down to one key aspect which is the team hired into that business.
The Evolving Role of HR in Business Growth
The Challenges Retailers are Facing this Year
How to embrace digital as a Retailer
How Building Resilience can Influence your life
How to Retail in Multinationals to Investing in Start ups
Strong City centres need Strong Retailers
How your Store windows can make you money?
Creating Customer Experiences from the shopfloor
How to connect digitally with customers
How Retail systems can enhance your store experience
Marketing Your Retail Business ep3 ”Inspiring your customers and staff is for life not just for Christmas”
Marketing Your Retail Business ep2 ”Retail Marketing is always in Fashion”
Marketing Your Retail Business Ep1”Building Your Marketing Strategies”
Retailing with Meaning ep 4 ”Sustainability and Ethics in Retail”
Retailing with Meaning Ep3 ”The People in Your Retail Business”
Retailing with Meaning Ep2 ”Shop Merchandising and Display”
Retailing with Meaning Ep1 Store Concepts
Leadership Growth series EP 5 Being Vulnerable through integrity and authenticity as a leader
Leadership Growth series Ep 4 Empathy and being values driven when Managing teams
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars