Gareth Cunningham joins Tessa Burg on the Leader Generation podcast to challenge the notion that SEO is dead due to AI advancements.
Gareth, a search expert, argues that the integration of AI into SEO is not entirely new. Google already uses AI and machine learning to optimize search results, detect spam and match content with search intent. He views AI as an enhancement to SEO rather than its replacement.
Here are a few topics Gareth and Tessa cover in this episode:
Don't miss this exchange. It promises forward-thinking ideas about search and optimization that you can apply to your own digital marketing.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Gareth Cunningham:
Gareth stands at the intersection of creativity and analytics in his role as the Director of SEO at Mod Op. He leverages his experience in digital marketing to shape the online presence of national and international brands. Gareth consistently delivers strategies that increase organic traffic and improve search rankings for clients. His innovative approaches and dedication to measurable results have cemented his reputation as a dynamic leader in search engine optimization. Gareth can be reached at gareth.cunningham@modop.com.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
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EP76: Harnessing AI & Tech For Next-Level Marketing
EP75: AI Governance: Using AI Responsibly In Marketing
EP74: How Marketers Can Lean Into AI
EP73: Data-Driven Marketing: Solving Problems With Science
EP72: ChatGPT Strategies & Best Practices In PR
EP71: How To Drive Business Growth With An AI Council
EP70: AI Leadership - How CEOs Steer Digital Transformation
EP69: Why Expertise Still Matters In The Era Of AI
EP68: The Unique Edge Marketers Have Over ChatGPT
EP67: The Impact Of AI On SEO
EP66: Google Performance Max: Maximizing Ad Performance with Google AI
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