In this episode, Tessa Burg from Mod Op explores the future impact of generative AI on SEO and how it could potentially decrease unbranded website traffic. With Google's development of Search Generated Experience (SGE), businesses need to prepare strategies to offset traffic loss from non-branded keywords.
Tessa discusses the importance of building brand and community, creating non-commoditized content and capturing customer behavior data to optimize offerings and increase conversion rates. Stay ahead of the game and find out how to navigate the evolving SEO landscape in this informative discussion.
About Tessa Burg:
Tessa Burg is the Chief Technology Officer and Host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she oversees Mod Op’s technology stack to ensure the agency is leveraging and securing the right platforms and data to deliver valuable and measurable results across physical, digital and virtual experiences.
EP84: From Cable To Creators: Today's Media Landscape With Evan Shapiro
EP83: Strategies For Marketers: Navigating the Cookie-Less Future
EP82: Shifting To An Automation-First Mindset In Marketing
EP81: Future Of Branding: AI, Machine Learning and Human Touch
EP80: Real-Life Lessons In Digital Transformation
EP79: SEO & AI: Evolution Or Extinction?
EP78: AI In Marketing: Navigating Legal & Compliance
EP77: Feature: Executive Insights On AI’s Impact On Marketing
EP76: Harnessing AI & Tech For Next-Level Marketing
EP75: AI Governance: Using AI Responsibly In Marketing
EP74: How Marketers Can Lean Into AI
EP73: Data-Driven Marketing: Solving Problems With Science
EP72: ChatGPT Strategies & Best Practices In PR
EP71: How To Drive Business Growth With An AI Council
EP70: AI Leadership - How CEOs Steer Digital Transformation
EP69: Why Expertise Still Matters In The Era Of AI
EP68: The Unique Edge Marketers Have Over ChatGPT
EP66: Google Performance Max: Maximizing Ad Performance with Google AI
EP65: Google Performance Max: Maximizing Ad Performance with Google AI
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