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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing.
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Click Here for Transcribed Episodes of Marketing x Analytics
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Influencer Marketing x Analytics, with Lephate Cunningham III
The Evolution of Marketing, with Professor Christian Farioli
Activating the Greatness in Others, with Jake Baadsgaard
Marketing x Incrementality, with Max Green
The Future of Marketing x AI, with Dr. James Reeder
Humanity x AI, with Greg Brooks
Digital Marketing x Consumer Products, with Christian Mercado
Influencer Marketing x Analytics, with Richard Wakeman
The User x Experience, with Nathan Silver
AI x Social Media Analytics, with Trevor Ferree
The Future of the Advertising Ecosystem, with Yaroslav Averyanov
The Future of AI in Advertising, with Ayushi Agarwal
Business Process Optimization x The Future of Advertising, with Connor Skelly
Unpacking the Advertising Ecosystem, with Dave Cameron
Analytics x Career Development, with Aliza Goldgewert
Investing and Innovation: A Deep Dive with Alex Bilzerian
Unlocking Digital Marketing Success, with Tifany Mazza
Direct Marketing x Analytics, with John Miglautsch
Marketing x Analytics Education, with Sina Aghaie
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