This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to changes in privacy laws and regulations. Richard also shares his observations on the commoditization of attention in today's digital world and the ethical implications. The episode ends with Richard sharing recommendation for books and resources to understand the psychology of influencing and marketing.
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Click Here for Transcribed Episodes of Marketing x Analytics
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Influencer Marketing x Analytics, with Lephate Cunningham III
The Evolution of Marketing, with Professor Christian Farioli
Activating the Greatness in Others, with Jake Baadsgaard
Marketing x Incrementality, with Max Green
Marketing x Lower Funnel, with Hal Smith
The Future of Marketing x AI, with Dr. James Reeder
Humanity x AI, with Greg Brooks
Digital Marketing x Consumer Products, with Christian Mercado
The User x Experience, with Nathan Silver
AI x Social Media Analytics, with Trevor Ferree
The Future of the Advertising Ecosystem, with Yaroslav Averyanov
The Future of AI in Advertising, with Ayushi Agarwal
Business Process Optimization x The Future of Advertising, with Connor Skelly
Unpacking the Advertising Ecosystem, with Dave Cameron
Analytics x Career Development, with Aliza Goldgewert
Investing and Innovation: A Deep Dive with Alex Bilzerian
Unlocking Digital Marketing Success, with Tifany Mazza
Direct Marketing x Analytics, with John Miglautsch
Marketing x Analytics Education, with Sina Aghaie
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