In this episode, Lisa Buffo sat down with seasoned PR pro Rosie Mattio, Founder & CEO of MATTIO Communications. Rosie shares her journey into the world of cannabis PR, offering valuable insights into how clients can work with a PR firm and what to expect from the process. Lisa and Rosie explore the importance of crafting a compelling pitch, building a brand, and staying up-to-date with the latest trends in the industry. Rosie also shares advice for those who are doing PR on their own and want to work with reporters. Whether you're an entrepreneur in the cannabis space or just curious about the power of PR, this episode is sure to inform and inspire. Tune in and discover how effective media relations can help take your business to the next level.
Learn more and connect with the Cannabis Marketing Association:
Ep. 60: Financial Strategies for Cannabis Entrepreneurs
Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices
Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations
Ep. 57: Understanding Retail Media in Cannabis Marketing
Ep. 56: Tech-Forward Cannabis Marketing: Bridging the Gap
Ep. 55: Proactive Legal Planning for Cannabis Marketers
Ep. 54: Dispensary Dilemmas: Website Concerns and SEO Strategies
Ep. 53: Identifying and Reaching the Ideal Customer Where They Are
Ep. 52: Strategic IP and Securing Trademarks: What Cannabis Marketers Need to Know
Ep. 51: State of Cannabis Marketing: Holiday Marketing
Ep. 50: Beyond Buzzwords: Authentic Strategies in Cannabis Marketing
Ep. 49: Crafting Compelling Video Content
Ep. 48 - Public Relations During Tough Economic Times
Ep. 47 - Radio Cannabis Marketing: Boom or Bust?
Ep. 46 - Building a Winning Marketing Team from an Agency Pro
Ep. 44: Navigating Cannabis Marketing: From Retail to Tech
Ep. 43: Future of Cannabis Marketing: Insights and Strategies for the Road Ahead
Ep. 42 - Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty
Ep. 41 - Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers
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