Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.
Ep. 60: Financial Strategies for Cannabis Entrepreneurs
Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations
Ep. 57: Understanding Retail Media in Cannabis Marketing
Ep. 56: Tech-Forward Cannabis Marketing: Bridging the Gap
Ep. 55: Proactive Legal Planning for Cannabis Marketers
Ep. 54: Dispensary Dilemmas: Website Concerns and SEO Strategies
Ep. 53: Identifying and Reaching the Ideal Customer Where They Are
Ep. 52: Strategic IP and Securing Trademarks: What Cannabis Marketers Need to Know
Ep. 51: State of Cannabis Marketing: Holiday Marketing
Ep. 50: Beyond Buzzwords: Authentic Strategies in Cannabis Marketing
Ep. 49: Crafting Compelling Video Content
Ep. 48 - Public Relations During Tough Economic Times
Ep. 47 - Radio Cannabis Marketing: Boom or Bust?
Ep. 46 - Building a Winning Marketing Team from an Agency Pro
Ep. 45: The Power of Cannabis PR: Insights from a Leading Media Relations Expert
Ep. 44: Navigating Cannabis Marketing: From Retail to Tech
Ep. 43: Future of Cannabis Marketing: Insights and Strategies for the Road Ahead
Ep. 42 - Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty
Ep. 41 - Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers
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