Episode 163 - Carhartt: A Great Brand in More Ways Than One
Workwear. Work clothes. Work gear.
All of the above is what Carhartt makes. All of it is very high quality and very popular.
Popular because it is so good-looking and long-lasting, but also because the brand itself is just so damn cool.
I mean, I feel like I'm always seeing the logo somewhere on what people are wearing, from complete strangers on the street to the college students I teach to my own two sons.
And now I'm proudly displaying it on a new hat I recently bought.
Now I'm one of the cool kids.
My point is this. Carhartt may say what they have to offer is for the tough and hard working among us, but I'm sure they know that their stuff is being bought for its looks as well by people from all walks of life.
I'm sure they've taken the pulse of their brand and audience enough times to know why they're so super successful.
To a great degree, their brand is not what they say it is, it's what those who are scooping it up left and right say it is. Right? I'm sure they know that, but what about you and every other brand out there?
How close are you to those who practically worship (hopefully) the products and services you have to offer Listen to your audience.
Observe how - and why - your brand is being consumed so much (or not) and take it from there. Don't ever lose touch with those on whom you depend.
Social Media is a Level Playing Field
AMA Boston, Leadership, Marketing, Social Media and More with Emilee Cocuzzo
How Can Your Products and Services Bring People Together?
Personal Branding: Encourage People to Take Pictures of You
Are You a Double Threat on Social Media?
The Continuation of My Teaching Journey, AMA Boston, the Domino’s Free Pizza Campaign, Coach Prime and More
Answering Questions about Social Media from Northeastern University Grad Students
Teaching Marketing, Social Media, Business and Other Things on My Mind
A Great Football Coach, A Great Personal Brand
Personal Branding, Marketing Trends, Social Media and More
Let Go of the Message
Lift Others Up on Social Media
Threads, AI, Personal Branding, Church and More
Teaching, PR, Inspirational Stories and More with Kim Ring
The Boston Marathon, a Megaphone, Weather Forecasts and More
The Importance of Having a Personal Brand
Selling Ice Cream, Attending Church, Teaching Marketing and More
Making It a Pleasure, Not a Pain, for Your Customers and Clients
Agency Life, Qualitative Research, Walking, Flying and More with Casey Mohan
Social Media, Samuel Adams and More
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored