TOPIC: Effective Strategies to Engage Healthcare Professionals (HCPs) Via Social and Multimedia
LENGTH: 41:49
HOST: Jason E. Carris
Season 4 of the podcast is exploring “Effective Strategies for Engaging Healthcare Professionals Via Social and Multimedia.” Today we have a star-studded group of Pharmaceutical marketers knee deep in social and multimedia. Let’s meet today’s panel:
Jump to popular topics discussed by the panel:
2:16, Paul and Ryan believe the vaccine efforts are improving Pharma’s reputation
4:58, Angela says Pharma finally realizes HCPs are people too, noting 80% of physicians are on FB monthly
7:22, Angela says telemedicine usage skyrocketed in the pandemic, but Paul notes that it is not a one-size-fits all
9:50, Ryan details how physicians turned to Facebook groups to communicate with patients and the general public
10:46, Ryan notes an unprecented shift in HCP usage via social, including significant increases in Twitter, Instagram Live and TikTok usage
13:13, Angela describes a 70% complete completion rate using a chat bot
19:40, Ryan highlights two consumer marketing trends finding there way into the HCP marketing arena
22:47, Angela notes HCP peer-to-peer marketing basically mirrors social media influencer tactics
24:40, Paul explains that 20% of Pharma searches in 2020 were using Voice search
27:16, Based on specialty, Paul thinks gamification is a new media to watch, as are virtual reality technologies
30:06, Paul says physician feedback on EHR marketing is focused on providing educational content vs. pure advertising
33:10, Angela speaks on the cultural challenges Pharma is facing with the digital transormations processes
37:58, Ryan loves “snackable content” for 2021 and beyond and provides unique research on social media engagement
42:08, The panel discusses the biggest challenges they have working with medical media
43:42, Angela says medical media needs to stop showing website impressions without context
44:50, Ryan wants medical marketers to stop “assuming” and designing solutions in a vacuum and “partner” on innovations
46:29, Ryan says the world of personal and professional on social blending together, especially as more high-adopters enter the workforce
47:17, Paul thinks Clubhouse could be the next EHR, from the standpoint of innovation and HCP engagement
Resources: Find additional medical media resources via AMM's Knowledge Exchange Center.
Next week: Level Ex VP of Medical, Dr. Eric Gantwerker, engages the podcast in a conversation about video games for doctors, and how the medical education industry is quickly adopting HCP gamification as a go-to channel.
Be our pod friend: The easiest way to know when the next season drops is to subscribe or follow the podcast.
Contact us: AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.
S4, E5: Amy Houck and Brad Einarsen dive deep into successful tactics for engaging physicians via social media
S4, E4: Doximity's Amit Phull, MD, Reddit's Laura Nardella, and Sermo's Erin Fitzgerald discuss the acceleration of social media usage amongst healthcare professionals
S4, E3: Dr. Eric Gantwerker discusses the broad impact "video games for doctors" is having on medical education
S4, E1: Kevin Bolum, Todd Ware, and Tom McCabe discuss the American College of Physicians' biggest wins with HCP-focused multimedia
Coming Soon: Season 4, Strategies to Engage HCPs Via Social and Multimedia
S3, E5: Frontline's Mike Guire, Tracey Sears, and Devin Gregorie debate medical media landscape for 2021 and beyond
S3, E4: James Brady shares insights on medical media's past, present, and future
S3 E3 TrendMD's Paul Kudlow shares insights on digital marketing from the physician viewpoint
S3, E2 R.J. Lewis and Amy Turnquist discuss medical media trends, how data is table stakes, and opportunity in a "cookie-less" future
S3, E1 Highlights from AMM's Pharma Forecast 2021 panel with GSK's Jim DeLash and Merck's Lori Hancock-Holland
Season 3 Trailer: Exploring Emerging Trends in Medical Marketing and HCP Engagement
S2, E5: Eugene Lee, Jim Woodland, and Sima Sherman dive deep on the"new normal" in medical media
Industry veteran Dora Shankman discusses the "new normal" in medical media
S2, E3: MedscapeLive!'s Benji Kayne discusses producing virtual events in the "New Normal of Medical Media"
S2, E2: Elsevier's Denis Conlon, Sumner Mering, Alejandro Alvarez discuss the new normal in medical media
S2, E1: Healio's Matt Holland, JoanMarie Stiglich, and John C. Carter discuss the "New Normal in Medical Media"
Season 2: The New Normal in Medical Media
S1, E4: Dr. Augustine Fou explains big tech's issue with data privacy, "bad actors" in digital advertising, and best practices for medical media
S1, Ep 3: Jon Bigelow explores the fragmented regulatory landscape and future challenges with data privacy
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