Closing sales requires trust, and trust is built through conversation. As Chris Beall notes, in B2B, the gateway to ongoing dialogue is the discovery meeting. Yet, too often, sales teams fail to view the meeting itself as the product they are selling. As Bruce Lewolt highlights, sellers must frame their sincere care for the customer’s success. This care is best conveyed interpersonally. By securing that initial meeting, the sales rep opens the door to relationship-building. As Jennifer Standish explains, delivery matters as much as content in piquing interest. With the right tonality and empathy, a seller can turn cold calls into warm introductions. James Thornburg and Matt McCorkle build on this idea: the meeting is a gift, saving the prospect time and money. When sellers view appointment-setting as customer service, their conviction carries through. The discovery meeting enables the sales conversation to continue. Building trust starts with booking that first meeting. Join us for episode 209: Your Only Product Is the Meeting.
This episode has segments from the following full episodes featuring Matt McCorkle, James Thornburg, Corey Frank, Chris Beall, Jennifer Standish, and Bruce Lewolt.
EP139: Your Product Is the Meeting
EP122: Learning to Manage Your Voice Under Pressure
EP115: The Enemy of Your Message Is Drift
EP113: The Cold-Call Kiss of Death
EP108: Sales and the State of Apprehension
EP223: ChatGPT: Your New Data Analyst BFF Uncovers Surprising Sales Insights
EP222: Q12024 - Top Insights on AI, Authentic Conversations, and Data-Driven Strategy
EP221 - Pipeline Per Rep Hour: The Ultimate Sales KPI
EP220: Finding the zipper - helping weasels become top-performing pigs.
EP219: New Grads: You're the Product, Choose Your Buyer
EP218: Intent, Fit, and the Future of Sales Intelligence
EP217: The Seductive Shadowboxing of CRM Data - Fit vs. Intent
EP216: Conversations, The Kryptonite of MarTech?
EP215: Sales Artisans: Thriving Alongside Smart Bots
EP214: The Future of Sales: Balancing AI and Authenticity
EP213: Ethical AI Selling - Reality vs Hype
EP212: Reps Dread It, Managers Avoid It: Coaching
EP211: Conversations Convert to Pipeline Power
EP210: Sales Targeting Beyond LinkedIn and Navigator
EP208: Balancing Relationships and Efficiency in AI Sales
EP207: Full-Bodied Discovery - Breathing Space for Truth
EP206: Mastering the Art of Silence How Pauses Can Improve Discovery
EP205: Finding Your Beachhead Beyond The Chasm
EP204: Confidence Beats Technique in Sales Training
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