If you're a small or midsize business, a startup or scale-up, B2B or B2C, and you're looking for an enhanced go-to-market strategy, you may need to hire a Fractional CMO to guide you through your strategy and tactics, and take you to the next level. With a Fractional CMO you get all of the brain power and experience with none of the overheads of a permanent hire.
For this podcast, it's one Fractional CMO (me) to another. The Founder of gigCMO, an internationally renowned Fractional CMO service, Mark Magnacca. Together we speak about the benefits of a Fractional CMO to a firm, and a general discussion on marketing leadership's role in an organization, mixed with strategic case studies and insights. It's a compelling listen.
Mark has over 30 years of business experience in senior leadership roles in consumer driven organizations across a diverse range of industries and countries. His experience spans start-ups, scale-ups and multinationals, working alongside senior leadership teams as well as owners, investors and Boards on key strategies and program delivery – often in highly regulated industries and with significant cross-cultural challenges.
gigCMO is based in London, but the CMOs are throughout the globe.
Unraveling TV Advertising Measurement, and a New Idea to Drive TV Leads.
AI Workflows for B2B Lead Generation
ROI Recapture Strategies and Site Visit Data Tracking
Optimizing the sales funnel from clue to close
The Power of Social Proof: How Video Testimonials Can Boost Your Sales
Compelling, shocking, video creation that works
Account-Based Marketing & B2B Strategy Discussion
A discussion on email messages that engage and sell
Finding Clues That Your Prospects Have Needs with Lead Magnets
A Recap of the new book: The Revenue Zone, with Tom Burton
Conversion Rate Optimization. The Strategy. The Keys.
Optimizing Your Message; Generate More Leads
The strategic and technical side of cold email deployment for outbound marketing
A Podcast about Marketing Podcasts. How and Why
The Importance of Data Management in Revenue Growth
A Discussion about Revenue Ops, and how ths role contrbutes to business growth
Programmatic Display Advertising. Strategy-Tactics-Results
How the right words and messages drive increased conversions. Trust!
Your Revenue Growth Team. How Marketing & Sales Drive Revenue Together
The Importance of Customer Lifetime Value (CLV) metrics
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