During the day to day of a project, whether client side or vendor side, it is easy to loose sight of who is ultimately responsible for the project. On the client side, this could be some senior level executive sponsor who seen infrequently. On the vendor side, this could be the person who signed a statement of work, but has delegated the project to someone else.
As someone leading a project, keeping the ultimate buyer of your services in mind is critical to success. Are you doing work with that person in mind? Do you know what they are expecting as compared to your day to day contacts? (Hint: They are more discerning and have higher expectations)
On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what it means to keep your buyer in mind, how to make sure you’re in alignment with them, and what encourages teams to be out of alignment.
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#304 - What Can Digital Analytics Learn From Industries That Try To Be Everything To Everyone?
#303 - What Role Does The Concept Of Sustainable Analytics Have In Making Digital Analytics Indispensable To A Business?
#302 - What Is Preventing Digital Analytics From Becoming Indispensable?
#301 - What Does It Mean To Be Boring Yet Profitable?
#300 - Developing A Testing Roadmap
#299 - The Core Analysis Your Analytics Practice Must Be Doing
#298 - Tag Management Methodologies
#297 - The Draw Of Over-Engineering Analytics Data Collection Solutions
#296 - The Architecture Pitfalls of Single Vendor Solutions
#295 - The Risks, Costs, And Potential Benefits Of Vendor Lock-In
#294 - Customer Experience Breakdowns Caused by Siloed Data
#293 - What Can Be Done To Prevent An Analytics Practice From Developing Conflicts Of Interest?
#292 - How Can Conflicts Of Interest Happen With An Analytics Practice?
#291 - Running An Analytics Practice So That It is Viewed as More Than Just A Cost Center
#290 - From The Archives: How Can A Low Level Of Data Literacy Impact An Organization?
#289 - From The Archives: What Will Make Someone Successful in Digital Analytics?
#288 - Building An Analytics Practice Like It Is Its Own Business
#287 - From The Archives: What’s The Deal With Server-Side Tracking?
#286 - From The Archives: Buying and Selling Services: Do RFPs Actually Provide Value?
#285 - From The Archives: Why Is Unlimited PTO So Polarizing?
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