Kurt Elster has been growing “unofficially” with Shopify since its infancy.
In today’s episode, the host of the one and only Unofficial Shopify Podcast talks about how his entrepreneurial spirit took him on an unconventional path to ecommerce success — and over 1 million podcast downloads.
He also covers how to ace key elements of the ecommerce experience that most stores struggle to get right, like positioning and CRO.
In addition to the Unofficial Shopify Podcast, Kurt runs a consultancy, Ethercycle, that has helped dozens of SMB merchants excel on Shopify.
Topics covered:
Voucherify: A bold approach to promotions that actually drive higher AOV!
Constructor: Are You Leveraging the Untapped Power of Search?
Deepak Jain: The Checkout Trifecta: Speed, Security and Conversion. Wink promises all three!
Shaun Vanderkaap: Is Open Banking the future of online payments?
Noah Oken-Berg: Exploring the Depths of Magento with Above The Fray
Mark Shust: Why he went all-in on Magento and wrote the course on it
Maier Bianchi: A deep dive on Magento, Adobe Commerce, and the impact of a good checkout experience.
Jordan Brannon: Coalition’s Bold Checkout Move
Peter Karpas: Checkout Reimagined, Bold’s vision unveiled
John Roman: Battling for Subscription Success
Sephora’s Journey: From Beauty to Digital Success
Straight Talk from ShopTalk: 11 thought leaders give insight on where commerce is heading
Tim Harris: Shop online and “Put it on my tab” with revolving credit
PUMA, Harry Rosen & Forrestor share openly about success they’ve seen leveraging composable commerce.
Callum McKeefery: Reviews - So much more than just stars, and possibly the most underutilized weapon in your arsenal
Thomas Mulreid: When commerce is composable, he’s your conductor
Listen Now, Optimize later and find out how Citcon can help you sell everywhere and anywhere.
When do you actually have a subscriber? Spoiler: it’s not when they click ’subscribe’.
Kailin Noivo: You’re losing money on your ecommerce store - And Noibu can prove it
Adam Levinter: Keys to building a billion-dollar subscription enterprise
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