Wondering how to grow your business in a competitive and commoditized market? And how to add value and make yourself irresistible to your ideal clients?
Back in 1980, Bill was working as a waiter at The Keg restaurant when he hit upon a “magic formula” to sell lobsters to restaurant customers. Using his formula, Bill managed to sell 1400 lobsters in 3 months. And to put things in perspective, the waiter who came in distant second just sold 90.
Bill figured out soon enough that he could apply this same magic formula to other businesses as well. And this led to him forming The Big Idea Company in 1987.
“So, what was the magic formula due to which Bill ended up selling an obscene number of lobsters?”, you may ask.
Well, his lobster story taught Bill the importance of understanding his clients and then rewiring his thinking.
Unless you are willing to expand your thinking to make it more aligned to the current scenario, you will end up fighting a losing battle where you are just struggling to survive.
Bill has since taught hundreds of clients to profitably and sustainably scale their businesses by providing more value and differentiating themselves in a commoditized market.
You will learn the three things that you can do right NOW to get rid of your fears and embrace this new-age thinking.
Enjoy!
What You Will Learn In This Show
Resources
New Factory Thinker
Student Works
Chris Thomson LinkedIn
Chris’s Email
367 | Steve MacDonald | Building Dreams
366 | William Matte | Achieving Ambitious Goals: Strategies for Leadership and Business Success
365 | Jon Mailhot | Embracing Change and Leading with Purpose
364 | Fred Turcotte | The Power of Persistence
363 | Andy Geschi | From Student Works to Real Estate
362 | Andrew Thompson | Spring Turnaround: Triumph Over Business Challenges
361 | Alexandra Buca and Chris Caruso | Beyond the Degree
360 | Jonathan Feist | Authenticity, Perseverance, and Growth
359 | Austin Trudeau | Building an Army of Success
358 | George Walsh | Blueprint for Growth: Third-Year Operator's Story
357 | Saša Milosevic | Unveiling the Secrets of Superstar Progress in Business Growth
356 | Frank Bourgault | Beyond the Gavel - A Lawyer's Path to Breaking Boundaries
355 | Wil Brawn | Hard Work, Discipline, and Million-Dollar Ambitions
354 | Bruce Hodges | Building a Purpose-Driven Business Against All Odds
353 | Keenan Taylor | Exploring the World and the Workforce
352 | Jason Reid | Fostering Individual Growth for Collective Success
351 | Kaleb O’Very | Rookie of the Year
350 | Jamie Lee Bongard | Path to Personal Growth and Business Success
349 | James Ward | From $40,000 to $110,000: Key Activities for Success
348 Steve Frook | How to Understand Your Customer Psyche and Become a True Sales Champion
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Reaching your Goals
Insights@work
The Wall Street Skinny
The Ken Coleman Show
The Cardone Zone