Kurt Lohse, a dynamic entrepreneur and co-founder of Boredroom LLC, is making waves in the beverage industry with his innovative approach to consumer packaged goods (CPG). Alongside his partner Darin Rasmussen, Lohse has embarked on a mission to transform the conventional water category into a vibrant platform for artistic expression through their venture, Bored & Thirsty. This revolutionary Media + CPG brand stands out for offering a unique and refreshing premium alkaline water experience that aligns with contemporary consumer demands for both quality and creativity.
Lohse's journey with Bored & Thirsty is marked by significant achievements and partnerships, reflecting his visionary leadership and strategic acumen. Notably, the company has gained prominence as the exclusive water partner for the Life is Beautiful Music Festival in Las Vegas, leveraging this opportunity to gain mass exposure. Bored & Thirsty also introduced an innovative Augmented Reality (AR) enabled can of alkaline water featuring a song clip from Snoop Dogg, illustrating Lohse's commitment to merging technology with consumer goods. Further solidifying the brand's market presence, strategic relationships have been established with major players like 7-Eleven, Save Mart / Lucky, and C3 Presents the festival arm of Live Nation. These partnerships, along with the company's focus on sustainability and high-quality manufacturing processes, underscore Lohse's dedication to creating a brand that resonates with a wide range of consumers while maintaining an environmentally conscious footprint.
Kurt Lohse's professional background extends beyond Boredroom LLC. He founded and led Releventure LLC, a content marketing agency since its incorporation in California thirteen years ago, and before that as the CEO of his media start-up, Keycode, from 1999-2010, demonstrating his longstanding commitment to entrepreneurship and business development that positively transforms industries.
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Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.
Catch up on past Critical Mass Business Talk Show interviews...
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Critical Mass Business Talk Show: Ric Franzi Interviews Perryn Holtrop, Founder & CEO of PayNation (Episode 1491)
Critical Mass Business Talk Show: Ric Franzi Interviews Lexi Kaz, Founder & CEO of AK Infinite (Episode 1490)
Critical Mass Business Talk Show: Ric Franzi Interviews Lisa Anderson, President of LMA Consulting Group (Episode 1489)
Critical Mass Business Talk Show: Ric Franzi Interviews Jeff Gable, Founder of Gable Technology (Episode 1488)
Critical Mass Business Talk Show: Ric Franzi Interviews Aimee Roberson, Founder of Meister Solutions (Episode 1487)
Critical Mass Business Talk Show: Ric Franzi Interviews Andrew Hartman, Founder of Time Boss (Episode 1486)
Critical Mass Business Talk Show: Ric Franzi Interviews Ben Chamberlin, Founder & CEO of Chamberlin Care (Episode 1485)
Critical Mass Business Talk Show: Ric Franzi Interviews Kathleen Peters, Chief Innovation Officer at Experian Decision Analytics (Episode 1484)
Critical Mass Business Talk Show: Ric Franzi Interviews Liz Flores, Founder of LFTM (Episode 1483)
Critical Mass Business Talk Show: Ric Franzi Interviews Mike Brown, Founder of B Local Orange County (Episode 1482)
Critical Mass Business Talk Show: Ric Franzi Interviews Greg Harrigan, President of MarketShare Growth Advisors (Episode 1481)
Critical Mass Business Talk Show: Ric Franzi Interviews Roohi Toosi, President of Apex Environmental & Water Resources (Episode 1480)
Critical Mass Business Talk Show: Ric Franzi Interviews Sloane Keane, CEO of Big Brothers Big Sisters of Orange County and the Inland Empire (Episode 1479)
Critical Mass Business Talk Show: Ric Franzi Interviews Yosmel (Joe) Gutierrez, CEO of YeeGoals (Episode 1478)
Critical Mass Business Talk Show: Ric Franzi Interviews Philip Kang, Co-Founder of Wandery Capital (Episode 1477)
Critical Mass Business Talk Show: Ric Franzi Interviews Adriana Lynch, Area Managing Partner at Chief Outsiders (Episode 1476)
Critical Mass Business Talk Show: Ric Franzi Interviews Randa Hoffman, Founder of RADIANT Wealth Planning (Episode 1475)
Critical Mass Business Talk Show: Ric Franzi Interviews Gary Maggetti, General Manager of Disney California Adventure Park West (Episode 1474)
Critical Mass Business Talk Show: Ric Franzi Interviews Chris Folayan, Founder of OCFX Inc. (Episode 1473)
Critical Mass Business Talk Show: Ric Franzi Interviews Gaye Tomlinson, CEO of Vaha Energy (Episode 1472)
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