Sometimes it’s difficult to stay on top of all the new marketing trends. It’s easy to get lost in the constantly evolving world of tech and sometimes we do forget the fundamentals, the essence of marketing. What does truly drive customers through the funnel, and making them choose your product?
Listen to this week’s podcast episode with Marcus Samuelsson, a value-driven marketing strategist, who shares his passion for value-based marketing and points out some of his key marketing principles and how to create a solid process, that will guarantee success.
As referenced by Marcus in the podcast, here is an inspiring video by Julian Cole https://youtu.be/jp9NQTDYQ48 as well as a very useful article, about how to create a compelling value proposition https://meclabs.com/education/4-keys-to-compelling-value-proposition
If you want to get to know more or get in touch with Marcus, you can find more information in the links below:
https://www.linkedin.com/in/marcus-samuelsson-value-first/
The Power of LinkedIn Ads - AJ Wilcox
Crossing the chasm as a tech scaleup in 2024 - Paul Wiefels
Successful ABM strategies in one of the world's largest tech start-ups: insights from Kyndryl - MariCarmen Ribes Espinosa & Maureen Muthua
The Power of Nonverbal Communication - David Schneer
How to hardwire innovation into your organization's DNA -Ben Bensaou
Sales Enablement and it's impact on the Tech industry - Paul Butterfield
Transforming Sales: The Power of Habits and Trust - Andrew Sykes
The Power of Storytelling - Philipp Humm
AI-Powered Sales Coaching - Matt Doyon
MarTech Trends in 2024 - Scott Brinker
On-page SEO optimization hacks for B2B content success - Chima Mmeje
Navigating the RevOps Landscape - Babs Milaszkiewicz
MarTech Industry Trends & Best practices - David Raab
5 Things That Don’t Work Anymore Within B2B Growth - Lincoln Murphy
Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies - Janet Jaiswal
Elevating Customer Engagement: Insights from Verint - Celia Fleischaker
Business Adoption & Use of AI - Michael Fauscette
Disrupting the FinTech Industry - Bish Smeir
Why New Customer Acquisition Is Harder than It’s Ever Been - Claire Suellentrop
Renegade Marketing: Building Unbeatable B2B Brands - Drew Neisser
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