You have tech. You have data. Know what you're doing with it? Do you have the right tools? Remember the right marketing technology is really important, but it's still about the strategy of generating leads and revenue properly and with rigor. That's what I discuss with Dan McGaw, Founder of McGaw.io, an national consultancy on marketing tech and data optimization and analytics. Making the numbers work to provide insights on growth opportunities is what our podcast is about. Listen up!
Dan McGaw is an award-winning serial entrepreneur, marketer, and speaker. He is the Founder and CEO of McGaw.io, an analytics, and marketing technology consultancy. Coined as one of the original growth hackers, and one of the godfathers of the marketing tech stack. He is the former head of marketing at Kissmetrics.com, and now with consulting practices leads companies big and small to success with their marketing technology and analytics
Unraveling TV Advertising Measurement, and a New Idea to Drive TV Leads.
AI Workflows for B2B Lead Generation
ROI Recapture Strategies and Site Visit Data Tracking
Optimizing the sales funnel from clue to close
The Power of Social Proof: How Video Testimonials Can Boost Your Sales
Compelling, shocking, video creation that works
Account-Based Marketing & B2B Strategy Discussion
A discussion on email messages that engage and sell
Finding Clues That Your Prospects Have Needs with Lead Magnets
A Recap of the new book: The Revenue Zone, with Tom Burton
Conversion Rate Optimization. The Strategy. The Keys.
Optimizing Your Message; Generate More Leads
The strategic and technical side of cold email deployment for outbound marketing
A Podcast about Marketing Podcasts. How and Why
The Importance of Data Management in Revenue Growth
A Discussion about Revenue Ops, and how ths role contrbutes to business growth
Programmatic Display Advertising. Strategy-Tactics-Results
How the right words and messages drive increased conversions. Trust!
Your Revenue Growth Team. How Marketing & Sales Drive Revenue Together
The Importance of Customer Lifetime Value (CLV) metrics
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