The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Today we're joined on the show by Andrew McDonald - The Neurodivergent Copywriter.
Andrew McDonald, a neurodivergent entrepreneur himself, shares his expertise in copywriting and marketing strategies tailored specifically for neurodivergent business owners. He understands the unique challenges and barriers that they face and provides valuable insights on how to overcome them.
During our conversation, Andrew discussed the concept of neurodivergence and how it affects the way individuals perceive and interact with the world. He also touched upon his personal journey in launching his business and the struggles he faced when following the standard marketing advice designed for neurotypical entrepreneurs.
Discover how Andrew identified a niche in supporting neurodivergent entrepreneurs through copywriting and marketing techniques that resonate with their specific needs. He highlights the importance of building a sustainable business, growing at a manageable pace, and nurturing meaningful connections with clients.
Join us as we explore the intersection of HR consultancy, entrepreneurship, and neurodiversity in this enlightening episode. Whether you're a neurodivergent business owner yourself or simply interested in understanding the unique perspectives of this community, this episode is sure to provide valuable insights and actionable takeaways.
In a wide-ranging discussion, Andrew and I talked about:
☑️ The struggles faced by neurodivergent entrepreneurs when applying marketing strategies designed for neurotypical audiences.
☑️ The negative impact of certain marketing strategies, such as aggressive cold emailing, on individuals with neurodivergent traits.
☑️ The shift towards building a sustainable business rather than focusing on rapid growth and quick financial success.
☑️ How to use 'lead magnets' to generate new sales leads for your business.
☑️ How to use automated email marketing to generate more sales calls for your business.
☑️ And much more!
Thanks, Andrew!
Website: https://www.andrewmcdonald.biz/
Ebook: www.andrewmcdonald.biz/book
LinkedIn: https://www.linkedin.com/in/andrewamcdonald/
The name of the village in Wales: Llanfairpwllgwyngyllgogerychwyrndrobwll-Llantysiliogogogoch :)
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Episode 250 - Supporting Women With AI - Carolyn Shepherd - Founder and Mentor at Emmeline AI
A Better HR Business - Episode 249 - How To Present With Confidence and Connect With Audiences - with Michael Barris
Episode 248 - [Ben Solo] A Quick Marketing Tip For Your HR Business: Segment Your Target Audience
Episode 247 - Growing The Skills and Employee Recognition Platform - Good4work - with Geraldine Woloch Addamine
Episode 246 - Growing The People Analytics Platform - Zeroedin - with Keith Goode
Episode 245 – Advice From A Successful HR Consultancy Leader – Mary Cullen, Managing Director of Insight HR
Episode 244 - [BEN SOLO] You're Allowed To Show Off Your HR Expertise (by channeling your inner Marisa Tomei)
Episode 243 - Starting & Growing Compt (Employee Lifestyle Benefits Platform) - with Amy Spurling
Episode 242 - [BEN SOLO] An Example Of Clever Positioning For An (HR-ish) Business
Episode 241 - John Bernatovicz - Founder of Willory (HR & Payroll Staffing) and Author of HR Like A Boss
Episode 240 - Rahul Arora From On-Demand Interview Platform Intervue.io On His Shark Tank Success
Episode 239 - Aimee Bateman On Creating And Selling The Career Development Platform, Careercake
Episode 238 - Angela Cheng-Cimini from Harvard Business Publishing
Episode 237 - How Joe Kitson Helps Private Equity & Venture Capital Firm
Episode 236 - Suzanne Lucas - The Evil HR Lady
Episode 235 - How Shola Kaye Creates Workplace Cohesion For Large Companies Through Keynote Speeches & Training On Inclusive Leadership & More
Episode 234 - [BEN SOLO] Five Lessons Learned From Coaching Hundreds of HR-Related Business Owners Around The World
Episode 233 - Brent Pollington - Owner of the Express Employment and the Specialized Recruitment Groups - Vancouver office
Episode 232 - [BEN SOLO] Two Unusual But Powerful Lead Indicators To Use In Your HR-Related Business
Episode 231 - Growing The HR Big Meet and The HR Club - Empowering Women In HR - with Emma Djemil
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