The Sports Entrepreneurs Podcast by Marcus Luer
Business:Entrepreneurship
Scott Levy, a globetrotting senior US sports executive with a stellar resume and decades of achievements in the NBA. Get an inside scoop into the growth of the NBA internationally, and Scott’s role and journey over more than two decades with the organization.
Key Highlights
About
SCOTT LEVY, Executive Vice President & Managing Director, NBA Asia
As Executive Vice President & Managing Director of NBA Asia, Scott Levy oversees development and expansion of the NBA’s branding and basketball initiatives in Asia-Pacific, including Australia, India, Japan, Philippines, South Korea and other countries across Southeast Asia and Oceania. Levy directs all of NBA Asia and NBA India’s business groups, including media distribution, marketing and marketing partnerships, merchandising, events, digital media, and gaming. Levy reports to NBA Deputy Commissioner Mark Tatum.
Since Levy’s arrival in 2009, the league has dramatically expanded its local partnerships in Asia-Pacific, resulting in more than 460 retail locations and e-commerce sites, multiple new media and marketing partnerships, the launch of the Jr. NBA across Southeast Asia, and amassing more than 35 million followers from Asia across the league’s social media accounts.
From 2006 to 2009, Levy ran his own consulting company, MJ Global Sports and Media Inc. Levy previously worked for the NBA for 10 years and left as Senior Vice President, International Television and Marketing Partnerships. During his tenure, Levy helped grow broadcast distribution for NBA programming to more than 200 countries and 40 languages. Under his leadership, the NBA launched many new content offerings internationally, including NBA TV, the league’s 24-hour network.
Prior to beginning his first NBA stint in 1996, Levy traveled independently and extensively throughout China, Southeast Asia, Australia and New Zealand. Levy is on the board of the Global Health Society, a nonprofit organization that conducts camps and develops programs for children with bleeding disorders. He has competed in multi-sport and adventure races, including the New York Marathon, Oxfam Japan Trailwalker and many triathlons raising funds for Fred’s Team and the Leukemia & Lymphoma Society. Levy is based in Hong Kong with his wife Ilene and sons Matthew and Joshua.
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