This week we hear from Substack UK's Head of Writer Partnerships Farrah Storr. Over the past decade she's worked in leading editorial roles at some of the biggest lifestyle magazines in the UK before leaving ELLE to join the newsletter platform. She tells us about why more mainstream media brands should be investing in Substack, why she doesn't believe you need a huge profile to start out on the platform, and what problems with the wider internet ecosystem Substack is trying to solve.
In the news round-up, the team dissect some unfortunately-timed stories about Reach plc, and why the national and regional publisher's woes are only likely to increase as the ad-stuffing strategy plays out. In the news in brief section, we explore increasingly troublesome links between the Conservative government and senior BBC executives, BuzzFeed's edict to staff to increase story output, and Meta's subtle de-emphasis of its metaverse project.
Thus endeth the season. We'll be back in May for the next one!
The Atlantic's Nicholas Thompson on milestones, paywalls, and setting future goals
Media Briefs: Setting new KPIs to rescue SMB display-ad revenues
Podnews' James Cridland on running a profitable newsletter-first publication
The Wall Street Journal's Edward Hyatt on the changing SEO landscape
TotallyEV's Chris Minasians on building audience trust in product reviews
The Telegraph's Maire Bonheim and David Alexander on newsletters for different business goals
War correspondent Jane Ferguson on how tech is evolving conflict reporting
Immediate Media's Ridhi Radia on making inclusion a strategic priority
JournalismAI's Tshepo Tshabalala on practical AI use cases for small newsrooms
Media Briefs: Democratising AI for publishers
The Economist's Nada Arnot on why publishers should be running more brand campaigns
The Quality Edit's Lauren Kleinman & Lee Joselowitz on performance publishing
The Paper's Oliver Gabe and Owen Davies on print, community, and eating competitions
Futureproofing local news: Tools and trends that will shape the next decade
Futureproofing local news: Evolving company culture and practice
Futureproofing local news: Finding resilient business models
Futureproofing local news: State of the market
Integrating AI into newsrooms: experiment, report, measure
AI in the newsroom: Opportunities, regulation and risk
Project 23’s Elaine dela Cruz on creating DE&I programmes in media
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