On this episode we are joined by Lawrence Castillo from Brody Pennell.
This is Lawrence's second appearance on The Smart HVAC Marketing Podcast. We had him as guest in 2021, his episode was the most listened to episode--so we knew we had to have him back!
Lawrence is the President of Brody Pennell Heating & Air Conditioning, the legendary 77 year old HVAC leader in Southern California.
In this episode, Lawrence reviews the checklist for strategically planning for a successful 2022 if you are a residential contractor. Plenty of takeaways for contractors of all sizes in my discussion with one of the most respected operators in the industry.
Being 2 months into 2022, we want to give you the tools you need to succeed this year.
Lawrence emphasizes the important of writing this plan down on paper--this makes it official and gives it a better chance of being completed and followed.
We discuss the ongoing hiccup of COVID and that you should have COVID built into your business plan.
Brody Pennell was voted best company in the LA area, so you know they're doing something right!
Building Effective Company Culture in 2024
Leveraging Podcasts in the Trades Industry
Home Service Marketing Mastery with Amber McKee
Navigating Marketing to Make a Mark in the Trades Industry
Maximizing Call Center Efficiency with David Powers
Navigating Economic Downturns: HVAC Industry Insights with Matt Michel
KPIs For Your Internal Marketing Team with Matt Tyner
Meet Nuve – Your New Secret Weapon for Lead Generation
Making The Most of Tradeshow Season with Bill Rossell of Home Service Freedom
Seeing Blue Collar as an Option
Fit in or Stand Out with Dan Antonelli
The Importance of Knowing Your Why
Increase Sales By Educating Your Customers Online
1+1=3 When Traditional & Digital Marketing Work Together
Marketing Real Talk: Garage Door Guerrilla Marketing
Virtual Reception: Meet Jill’s Office
A New Way to Train
Rival x Rogers: Get to know Eric Thomas
Morning Marketing Update
Understanding Metrics: Having Clarity & Data
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored