GRIT: The Real Estate Growth Mindset
Business
Joe Herrera comes from a long line of alcoholics and his family lived from paycheck to paycheck. With a lack of ideal role models in his family, Joe got terrible grades and he barely finished high school.
After graduation, he went on a 2-year mission with their church and this experience changed him as a person. Coming home, he knew he wanted to break those generational chains and make something of himself. He also knew he didn’t want to pursue college. Since he believed that he has a talent in sales, he decided to go into real estate.
Several years into the business, Joe decided to shift his focus and start a marketing technology company. Unfortunately, the app they developed was unable to reach the number of daily users they needed and they couldn’t raise the additional funds to keep going and the company eventually failed.
In 2014, Joe went back to real estate full-time. But this time around, he wanted to do something different. He took what he learned from running his marketing tech company, which is the power of social media, and used it as leverage to blow up his real estate career.
Today, Joe Herrera is the Owner/Partner at Joe Taylor Group. He is also the Owner of Love Local Real Estate, Brokered by ΓEA⅃ Broker. He believes that agents should focus on money-generating activities like building relationships and getting deals under contract. That is why they’ve built a system that handles the technology, lead generation, and transaction management side of the business.
Let’s hear from Joe as he shares his journey, his insights on the challenges that the real estate industry is facing, and how his failures led him to success.
Top Takeaways:
08:52 Why building a real estate business is not really a fun endeavor
09:44 Why Joe decided to build a marketing technology company
11:06 How failing at his tech company fueled his successful real estate business
12:17 What led Joe to start his own brokerage
13:37 Is it advisable to sell your independent brokerage?
17:36 The most painful loss his business went through
25:22 The number 1 pain point for broker-owners
27:30 Why they joined ΓEA⅃ Broker
33:23 How Sisu changed the way Joe looks at their team
36:12 Why do more teams today focus on ancillaries?
39:41 Joe’s most valuable possession
Episode 138: Transforming Your Approach to Life and Business with Kelly Cardenas
Episode 137: Peak Performance with UPGRD®: The Power of Mindset and Perception
Episode 136: How Speedy Offers Leverages Sisu for Streamlined Real Estate Operations
Episode 135: Why Quitting After a Market Crash Isn’t the Answer - With Ieasha Larkpor
EPISODE 134: Scaling Up With Beth Matthews: Four Offices, 40 Agents, and Countless Lessons
Episode 133: Automate and Achieve: Melanie Meier on Streamlining Real Estate Processes
Episode 132: Unlocking Success in Canadian Real Estate: Insights and Strategies with Kory Prince
Episode 131: Structuring Success: Systematic Approaches in Real Estate with Josh and Dani Hampton
Episode 130: Micheal St. Jean Shares The Key to Real Estate Success: Recruiting, Training, and Technology
Episode 129: Scaling Success in Real Estate: The Path to a Billion with Brett Jennings and Beth Lazar
Episode 128: Revolutionizing Real Estate: Unleashing the Power of Mindset and Client Experience with Zac Muir
Episode 127: How Leveraging Your Systems Can Double Your Business Every Year with Erin Catron and Heather Lens
Episode 126: The Next Evolution of the Traditional Brokerage with Winston Murray
Episode 125: Revolutionizing Rental Investing Through Technology with Johnny Wolff
Episode 124: Powerful Lessons From Surviving Cancer to Becoming an Elite Entrepreneur with Josh Cantwell
Episode 123: Building a Successful Team By Pouring Into People with Jake Rockwell
Episode 122: Using Technology to Get Back to the Human Side of Business with Justin Benson
Episode 121: Powering the Real Estate Industry Through Building Wealth with Brett Tanner
Episode 120: What it Takes to Become a Million-Dollar Listing Agent with James Harris
Episode 119: What it Means to be a Team-Centric Brokerage with Ron Rocz
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